Marketecture Media, a publishing and live events company focused on the nexus of media and technology, has hired Jakelyn Keller as chief revenue officer as it looks to expand its business events and content operations.
The company just completed a $1 million seed funding round designed to expand its portfolio of business content and live events. Keller has extensive experience in publishing, ad tech, and marketing. Marketecture was founded in 2022 and is based in New York. The company operates a number of B2B content platforms and hosts events and activations in various cities.
“Marketecture was built to make complex industries easier to understand by hearing directly from the people doing the work,” said Jeremy Bloom, co-founder and CEO of Markettecture Media. “As we grow, it’s important to have leadership that understands both the business of media and the dynamics of this industry. Jacqueline brings a rare combination of experience, and I look forward to seeing it deliver commercial impact.”
Keller previously held marketing and business roles at Dotdash Meredith, Quantcast, Samsung Ads, and earlier in his career worked at Turner Broadcasting.
“Markettecture is changing the way our industry gets smarter – the way we stay informed about what’s going on, share what we’re learning and connect with each other,” Keller said. “This shift creates a real opportunity for brands to connect with the media and tech communities in ways never seen before. It allows us to color outside the lines, creating access and experiences that are more relevant, more engaging, and more in line with how this industry actually operates.”
