Marco Bassetti, CEO of Banijay Entertainment and Banijay Live, revealed the company’s annual results on Thursday, referring to the merger of Banijay Entertainment and All3Media, saying, “This is nothing short of a monumental week for our business.”
He said the result “demonstrates the value of large-scale creativity, a vast footprint, top talent and a diverse strategy,” adding that it “further strengthens the strategic rationale behind the combination of Banijay Entertainment and All3 Media.”
He concluded: “Scale matters in a consolidating market, and the new combination will only strengthen our ability to attract and retain top talent, monetize intellectual property through digital and live, and increase investment in creativity and new technology. Now, more than ever, we need to build a resilient media and entertainment powerhouse designed for long-term growth.”
The group reported a 3.4% increase in sales to 4,881 million euros ($5,655 million) and an 8.6% increase in adjusted EBITDA to 961 million euros.
Bassetti said Banijay delivers more than 16,000 hours of content a year and has launched more than 80 titles with global streamers, including versions of “House of Guinness,” “Calpa Nuestra,” “Mrs. Playmen” and “Last One Laughling UK,” as well as a live event that broadcast the opening ceremony of the Winter Olympics.
Francois Riahi, CEO of Banijay Group, said: “In a year characterized by a difficult production background and a soft sports calendar, our diversified model once again demonstrated its growth potential. We continued to distribute our major series to global streaming platforms and strengthened our leadership in the IP space.”
He said the live experience achieved double-digit growth due to Luminescence’s global expansion and Balic Wonder Studio’s organization of major ceremonies to commemorate this year.
Online sports betting and gaming continued its strong momentum, with revenue up 10% and unique active player numbers up an additional 23% despite a record year in 2024. Despite the absence of major sporting events and the tax increase in France in July 2025, the business once again recorded double-digit growth in adjusted EBITDA.
Last year’s acquisition of German and Austrian sports betting and gaming leader Tipico was a “transformational milestone for the group,” he said. “This expands our geographical diversity and positions Banijay Group as a leader in this sector.”
