Sarah Jessica Parker took part in Carrie Bradshaw’s Dream campaign.
The actress who once stepped into the shoes of (many) her on-screen counterparts on HBO’s Sex and the City is now the face of Fendi’s new baguette campaign.
In a video and images shared by the brand on Instagram, Parker is seen wearing a green utility-style jumpsuit and clutching a beaded zebra-print version of the iconic style.
Apart from his vast collection of Manolo Blahnik heels, the fictional Carrie Bradshaw popularized the Fendi shoulder bag in the early ’80s.
“This isn’t a bag, it’s a baguette,” she famously exclaimed when a thief tried to steal her purse during season three.
The design was so central to Bradshaw’s life that the purple sequined style returned for “And Just Like That.”
And the slogan is here to stay, with Parker using it as the tagline for his campaign.
According to a press release from the brand, creative director Maria Grazia Chiuri is pushing ’90s classics to the forefront this year, with Emma Darcy, Jessica Alba and Iris Law also appearing in her shots.
Photographed by Bibi Borthwick, each celebrity was asked to choose a design that “best represents them, at least in that moment,” with Parker going for a wild look.
I’m sure Carrie Bradshaw would agree.
