“The Bold and the Beautiful” creative chief Bradley Bell is entering the microseries industry. Bell partnered with microseries studio/platform aTwist to launch “Hollywood Starlet” this summer.
The series stars and co-produces microdrama veterans Bela Mraz (Faithless), Molly Anderson (We Are Never Ever Getting Together), and Eric Guilmette (You Belong with Me, Tales of Christmas).
Bell will produce “Hollywood Starlet” across multiple stages at Sunset Las Palmas Studios in Los Angeles.
Mr. Bell, who won multiple Emmy Awards as head writer and executive producer of “The Bold and the Beautiful” (and has led CBS drama for more than 30 years), is also the creator of “Hollywood Starlets,” directed and written by Kristen Brancaccio. Also serving as executive producers are Anthony Ferrari, Oliver Bell, Paxton Fuller, and Attorney Graham.
Bradley Bell and his son Oliver Bell are producing through their Red Flair Entertainment, which focuses on microseries.
“Brad Bell is one of the most influential creative forces in daytime television, and welcoming him to the aTwist world is a huge moment for us,” aTwist Chief Creative Officer Susan Rovner said in a statement. “The Bold and the Beautiful is a work that has defined storytelling for decades, and we’re thrilled to be working with him as he brings that legacy to a new format with Hollywood Starlets.” We think fans will love to see this world evolve in fun and fresh ways. ”
aTwist, formerly known as MicroCo, was founded by Chief Executive Officers Jana Winograde, Rovner, and Executive Chairman Lloyd Braun.
The deal with Bell and Red Flair is the latest for aTwist, which is building a library of vertical videos in a variety of genres, including comedy, drama, unscripted, horror and romance. Other recent partnerships include one with BET to develop and distribute microseries across linear and vertical platforms. According to aTwist, more than 20 series are in production across scripted, unscripted, and animated formats.
