Gwyneth Paltrow slips on a towel in a cheeky new Goop ad.
In an Instagram promo on Thursday, the actress was seen standing in a field of wildflowers with wet hair, wrapped in a towel and scrolling through her phone.
As the Marty Supreme star, 53, turned her back to the camera, the fabric fell down and almost revealed her bum.
The video quickly switched to the Goop Beauty logo.
“Would you like to take a shower with me?” the caption asked the social media user. “The next addition to your daily ritual is coming soon.”
The Oscar winner’s flashing of skin comes a month after she flaunted her toned bikini body while on a yacht in Italy.
Paltrow soaked up the sun in a white two-piece swimsuit during an outing with husband Brad Falchuk in June.
She previously told British Vogue in 2023 about her plans to “embrace aging” despite Hollywood’s “double standards.”
“The idea that we’re frozen in time is so weird,” Paltrow explained. “(As a man) it’s handsome to have gray hair, but for women it’s like, ‘What are you going to do with your wrinkles and aging skin?'”
She clarified, “I don’t want to erase time from the life I’ve lived, and I don’t need to have wrinkles.”
The year before, Paltrow made headlines for her 50th birthday by going completely naked, wearing only gold body paint.
“It feels great to turn 50. This is to express the sense of energy and optimism I feel,” she exclaimed.
Ahead of her milestone birthday, Paltrow told her followers that her “body is a map of the evidence of every day I’ve ever lived.”
She called it “a collection of marks and irregularities that disturb this chapter,” adding, “[I]got burned in the oven, got a scar from hitting my finger on a window long ago, the birth of a child. Silver hair and fine lines.”
The Emmy winner concluded, “I embrace my scars, my loose skin, my wrinkles. I embrace my body and let go of the desire to be perfect, to look perfect, to defy gravity, to defy logic, to defy humanity. I embrace my humanity.”
