Prime Video India and Korean powerhouse CJ ENM have signed a multi-year distribution agreement that will add over 100 Korean titles to the Indian streamer’s lineup over the next two years.
The deal includes 26 new titles from CJ ENM, as well as a broader range of titles drawn from the studio’s existing library, and expands on the companies’ existing global partnership with a focus on India. New and upcoming titles under the deal will include English subtitles and dubbing in Hindi, Tamil and Telugu.
The show began with Season 3 of CJ ENM’s flagship series, “Yumi’s Cells,” which topped the streaming charts in 81 countries, including the United States, Brazil, France, and the United Arab Emirates. Also scheduled is “Filing for Love,” which ranked number one in 105 countries. Breakout series “Legend of the Kitchen Soldier”. and the romantic comedy “My Bias, My Boss.” The deal also includes library titles such as “Dear X,” “Law in the City,” “Study Group,” “My Dearest Nemesis,” “Search: WWW” and the first two seasons of “Yumi’s Cells.” The lineup includes a talented lineup spanning drama, thriller, romance, fantasy, and action genres, including Kim Yoo Jung, Lee Jong Suk, Park Ji Hoon, and Cha Woo Min.
“Building on our strong global relationship with CJ ENM and the agreement announced last year, we are excited to deepen this collaboration with an additional focus on India,” said Shirangi Mukherji, Director and Head of SVOD Business, Prime Video India. “The popularity of Korean content across our Prime Video markets is impressive. Captivating stories, diverse genres, and memorable characters that transcend borders have fueled a wave of K-content that continues to gain momentum year after year. By bringing a selection of premium Korean titles to Prime Video, we further strengthen our commitment to bringing South Korea’s most innovative and captivating stories to audiences in India.”
The India-focused agreement builds on a series of recent moves by CJ ENM to expand its footprint in the country. The studio and Prime Video signed the first multi-year global distribution deal in May 2025 at Mumbai’s WAVES Bazaar, giving the streamer worldwide rights to CJ ENM titles, including “Head Over Heels,” excluding Korea and China. CJ ENM followed this up with another licensing agreement in September 2025 to bring 18 K-dramas to Amazon’s free ad-supported MX Player service in India.
“We are pleased to work with Prime Video India to bring CJ ENM’s acclaimed K-dramas to a wide audience in one of the world’s most dynamic entertainment markets,” said Seo Jang-ho, Executive Vice President, Platform, CJ ENM. “Prime Video’s unparalleled reach in India, coupled with our deep investment in local audiences, makes us the ideal partner to help spread our content to millions of new viewers. This partnership reflects our continued commitment to expanding the global reach of Korean storytelling. We look forward to connecting more deeply with audiences in India and sharing the richness and emotional depth of Korean drama with audiences across the region.”
Prime members can stream new releases at no additional charge.
“At Prime Video India, we are always looking at what our customers are watching and what stories are resonating with them,” said Manish Menghani, Director and Head of Content Licensing, Prime Video India. “The growing popularity of K-content is undeniable. CJ ENM is one of the largest entertainment studios in South Korea, with a vast library of popular titles such as ‘Legend of the Blue Sea,’ ‘Prison Playbook,’ ‘Mother,’ and ‘A Practical Guide to Love,’ among others, all of which will be distributed on Prime Video over the next two years.”CJ The continued success of our global content agreement with ENM is proof of that.” Given this growing demand, this agreement for us is not only a natural step forward, backed by customer preferences, but also a reflection of our commitment to make Prime Video India the go-to destination for the best international content. ”
