PETA has released a new ad inspired by ‘The Devil Wears Prada’ calling for a ban on all animal skin in fashion.
The spot will run for two weeks in advance of The Devil Wears Prada 2 in 100 theaters across the country and features a playful homage to the original Prada.
When the Stanley Tucci lookalike utters the iconic line, “Buck up,” his co-workers scramble to hide their animal skin clothing and accessories.
Toward the end of the ad, a character resembling Miranda Priestley writes an email saying, “We will no longer feature animal skin fashion on the runway. There will be no exceptions. That’s it,” before the tagline “A change of heart changes everything” appears on screen.
“It’s no surprise that the fashion world has turned its back on fur, but the use of leather, wool, and the skins of tortured wild animals by designers like Prada has everyone who loves and respects animals pursed their lips in disgust,” PETA president Tracy Lyman said in a statement. “PETA is asking moviegoers to check the label before buying that teal sweater to make sure no animals are being harmed by what’s on the hanger. That’s it.”
This spot was created in collaboration with Creative Director Chris Carle.
In 1996, PETA claimed responsibility for an animal activist who threw a dead raccoon onto Anna Wintour’s plate while she was eating lunch at the Grill of the Four Seasons in New York City.
According to a New York Times article at the time, the woman yelled, “Anna is wearing a fur hat,” and ran off before anyone could apprehend her.
Winter reportedly remained calm while the raccoon was removed. “Merry Christmas,” she said to then-Condé Nast president and CEO Stephen T. Florio.
Thirty years later, in October 2025, Condé Nast officially banned new animal fur from the editorial and advertising pages of its magazines, including Vogue.
The “Prada” sequel, released today, is expected to be a huge hit. The 20th Century Studios film starring Meryl Streep, Anne Hathaway, Emily Blunt and Tucci has grossed $10 million in previews, Variety’s Jordan Morrow reported Friday morning. “Opening weekend box office is expected to be $75 million to $80 million, but some estimates suggest it could be even higher, at $90 million to $100 million, due to the popularity of the original and the recent overperformance of Lionsgate’s ‘Michael,'” Morrow wrote.
Internationally, The Devil Wears Prada sequel grossed $40.5 million in its first two days of release in 45 markets.
Check out the new PETA ad below.
