Paris Hilton debuted her bright brunette hair transformation while out and about with her two children.
In the photo, the “Simple Life” alum attended the Traverse City Cherry Festival in Michigan with her son Phoenix, 3, and daughter London, 2.
The influencer wore long, wavy brunette hair for the outing, a big change from her usual platinum blonde hue.
She wore a floral maxi dress and bucket hat and accessorized with sunglasses while holding her toddler’s hand.
Phoenix wore a short-sleeved romper and London wore a pink shorts set. In another snapshot, the mother-of-two can be seen enjoying a boat ride with her children wrapped in her arms, while London and Phoenix are seen wearing life jackets.
She shared additional photos and clips on Instagram of her outing, where she took her kids on rides and enjoyed the game booth at the event.
In one touching clip, she sat on the edge of a dock with her toddlers at sunset.
“Cooling my inner child while making the sweetest memories with #CutesieCrew at Cherry Festival 🍒🎡🎢 There’s nothing better than seeing smiles, sharing laughs, and creating memories you’ll never forget 🥹🥰✨👧🏼🧒🏼✨,” she captioned Sunday’s merry-go-round.
Hilton, 45, previously surprised fans with a dramatic transformation to dark brown hair at the Gucci Cruise 2027 fashion show in May.
The hotel heiress was seen walking the runway wearing a gold and yellow puff-sleeved belted frock, which she teamed with a fur coat thrown over her shoulders, black boots and a red handbag. The stylish look included side bangs.
In December 2025, she tried to fly unnoticed at Disneyland wearing a brunette wig and large glasses.
And before that, in 2024, she once again ditched her signature bombshell blonde and went brown for an incognito shopping trip in Beverly Hills with husband Carter Liam, whom she married in 2021.
The “Stars Are Blind” songstress, long known for her ultra-blonde hairstyle, revealed she was shocked when her accidental short haircut became a social phenomenon last year.
“I wasn’t paying attention, like when I’m looking at my phone, and I looked up and I had long hair down to my waist at this point, and I looked up and he had cut my hair down to my ears,” she told Us Weekly of the short, choppy haircut she got in the early 2000s.
“I looked in the mirror because I was so shocked and I didn’t know what to say. He was like, ‘Do you like it?’ And I went to the bathroom and called my sister crying,” she recalled.
Still, the influencer rocked the look on red carpets across Hollywood and unwittingly started a trend. “I added extensions to give it a cute bob look and I loved it, but yeah, it wasn’t intentional,” she revealed.
But in April, she admitted that her platinum bob has become her favorite style over the years. “I love platinum blondes, especially the little bob era of the 2000s. I think that was one of those moments,” she told The Zoe Report in April.
“I’ve been going platinum blonde lately, which I love,” she added.
“It’s so bright and beautiful. And I always go back to my 2000s blonde waves. I think they’re timeless and I always feel really confident. Experimenting with different blonde looks is always so much fun for me. I always love surprising my fans with new looks.”
