The multi-day convention kicked off with a sold-out first day on July 16, featuring some of the biggest names in sports and celebrity guests from the entertainment industry.
Page Six won a VIP invitation to the Sports Festival at the Javits Center in New York City. There, we witnessed many unforgettable moments, including LeBron James speaking at a Los Angeles Lakers post-departure panel, NFL legend Tom Brady dousing former teammate Rob Gronkowski in a vat filled with Raising Cane sauce, and a peek at JAY-Z’s ultra-exclusive 40/40 Club.
Other stars we spotted include David Beckham, Serena Williams, Kevin Hart, Jason Sudeikis, Camille Kostek, Teyana Taylor, Travis Scott, Gayle King, Rich Paul, NFL Commissioner Roger Goodell, and Fanatics CEO Michael Rubin.
Keep scrolling to see photos from the star-studded event.
Jay-Z was spotted on the second day of the event. Ryan Rollo/Shutterstock
Travis Scott presents the World Cup trophy ahead of the final between Spain and Argentina. AFP (via Getty Images)
Lionel Messi spoke on stage on the second day. Getty Images
Pictured above is soccer legend David Beckham at the second day of Fanatics Fest 2026 in New York City. Eric Penjic/Shutterstock
NBA icon LeBron James was pictured above on day two of Fanatics Fest 2026, weeks after his shocking departure from the Los Angeles Lakers. Getty Images for Enthusiasts
Tennis legend Serena Williams also made an appearance on Day 2 of Fanatics Fest 2026 in the Big Apple. Getty Images for Enthusiasts
Page Six spotted retired NFL pro Tom Brady popping up all over the place during Fanatics Fest 2026. Getty Images for Enthusiasts
The second day of the star-studded festival also featured tennis star Novak Djokovic. Getty Images for Enthusiasts
Fresh off the NBA championship with the New York Knicks, Karl-Anthony Towns was all smiles as he met with fans in New York. Getty Images for Enthusiasts
Kevin Hart, a staunch supporter of the event hosted by Fanatics CEO Michael Rubin, brought the entertainment on the second day. Getty Images for Enthusiasts
And what would a sports festival be without NBA legend Shaquille O’Neal (pictured above on Day 2)? Getty Images for Enthusiasts
Page Six also spotted NBA star Dwight Howard out and about on day two of Fanatics Fest 2026. Getty Images for Enthusiasts
“CBS Morning” anchor Gayle King smiles for photographers while attending a sports festival. Getty Images for Enthusiasts
Page Six spotted Travis Scott checking out JAY-Z’s VIP 40/40 club. Kevin Mazur/Getty Images for Fanatics
NBA star Anthony Davis was also photographed at Fanatics Fest, posing for photographers and meeting fans. Getty Images for Enthusiasts
Jake Paul and Logan Paul also performed on the second day of Fanatics Fest 2026 in New York City. Getty Images for Enthusiasts
NFL star Russell Wilson was also spotted on stage for a panel discussion during the multi-day event. Getty Images for Enthusiasts
NBA star James Harden also took to the stage at one point. Kevin Mazur/Getty Images for Fanatics
The panel featured many sports stars as guests, including the NBA’s Anthony Edwards (pictured above). Getty Images for Enthusiasts
Another featured guest included Olympic ski racer Lindsey Vonn. Getty Images for Enthusiasts
Sports analyst Stephen A. Smith also made an appearance, as seen above from Day 2 of the festival. Getty Images for Enthusiasts
Page Six spotted “Ted Lasso” star Jason Sudeikis on day two of the fest. Getty Images for Enthusiasts
James spoke on a panel and helped kick off Day 1 of Fanatics Fest. Ryan Rollo/Shutterstock
Brady also participated on opening day and appeared in the Disney Fan Draft (see above). mpi099/Media Punch/INSTARimages
