Artist Equity, a studio founded by Ben Affleck and Matt Damon, has expanded its leadership team, adding producers and executive Amy Bear to serve as president of film and television.
Baer reports to Artist Equity co-founders, CEOs and Chief Operating Officers Affleck and Dillon West. She joined Artist Equity after starting from Gidden Media, which she founded in 2012 as president for over 13 years.
Baer’s experience includes leading multiple Oscar-nominated films and production entities and spending 17 years with Sony Pictures. There, Artists Equity recently launched a three-year partnership that has won and handled global theatrical distribution of films developed and produced by Artists Equity.
“Amy is a world-class executive and producer whose track record speaks for itself,” Affleck said in a statement. “She brings a wealth of deep understanding of the evolving industry landscape, not only as a leadership role in major studios, including her precious Sony Pictures partners, but also as a successful independent producer.”
He continued. “Throughout her career, she has championed a job that balances creative integrity with commercial success. The goal of artist equity has always been to empower talent. Amy is perfect for expressing principles while expanding her vision of film and television.”
Baer will oversee the production slate for artist equity and expand its portfolio, including Air, The Instigators, The Accountant 2, Unstoppable and Small Things. Upcoming Artist Equity releases include “The Rip,” “Animals,” and “Kiss of the Spider Woman.”
Over his 30-year career, Baer has contributed to films that have earned more than $2 billion at the global box office, including executives of The Apprentice, Las Vegas, Mary Shelley, Brian Banks and the Netflix film Purple Hearts.
She previously served as president of Landline Pictures, where she directed the development and production of films such as “Jerry & Marge Go Large” and the upcoming comedy “The Best Is Not Come.” Before establishing her own company, Baer launched CBS Films and served as president and CEO for four years.
While at Sony, she directed the films Moneyball, The Pursuit of Happyness, Adaptation, Something’s Gotta Give and The Holiday.
