Rakuten Viki is one of Asia’s top regional entertainment streaming platforms. The company clearly has ambitions to grow in the English-speaking market as it launches a “K-Drama Day” promotional campaign with advertising spots featuring actors Will Poulter, Victoria Justice and Alicia Hanna Kim.
Viki has designated it as “K-Drama Day” this week until September 30th. Streamers have many promotional activities and curation choices on their streaming platforms, hoping to encourage pop culture fans to sample the show. Viki offers a variety of free and subscription streaming options and is widely distributed across Samsung, LG and other connected TV platforms.
Viki’s push for the “K-Drama Day” campaign targeting US audiences is nodding to the growing appeal of Korean drama series. Many Korean dramas and remakes are gaining momentum with viewers across the world through easy availability on Netflix, Disney+, Tubi, Roku, and more fast channels and platforms.
At Viki’s spot, the actors enjoy the brand name “Viki” in association with the feminine name Vicky. “This is an OG streaming platform for Asian dramas,” explains Paulter justly.
Listen: Korean Drama Boom: How Viki’s Chief Global Streaming ignites demand for Asian content
The spot focuses on Poulter and Hannah-Kim, who work to introduce justice to the K-Dramas genre and its appeal. It references famous K-Drama series such as “Lovely Runner,” “Study Group,” “Train to busan,” “The First Night With the Duke,” and “Reborn Rich.”
“In the last two years, the excitement around K-Drama Day has grown on a global scale. This year, we are working with Will Poulter, Victoria Justice and Alicia Hannah-Kim to celebrate K-Dramas’ vast fandom to a whole new level.” “We are also offering free access to our fan favorite series, launching exciting gifts with world-class partners and more. Viki is on our mission to share the joys of K-Dramas with audiences around the world.”
Rakuten Viki is part of the Tokyo-based Conglomated Rakuten Group, with a wide range of interests in retail and services, consumer products, technology, media and more. The company has over 30,000 employees in 30 countries. Rakuten Viki is based in San Mateo, California.
This is the spot:
