Rio de Janeiro, Brazil – Film and TV leaders will launch the Audiovisual Industry and Commerce Federation (FICA) on October 6th, at Rio Mark, the business section of the Rio International Film Festival.
The main objective of FICA is to advance the integration of state policies in the Brazilian audiovisual sector, planned horizontally and inspired by the success of international models like Korea.
Last year, a group of sector leaders currently launching FICA presented Brazil’s Ministry of Development, Industry, Commercial and Services (MIDC) with a sustainable development plan for the country’s film and television sector. MIDC was then incorporated into the new Industry Brazil (NIB), the country’s broad development plan under President Lurada Silva’s administration.
Nib’s Audiovisual Task Force has already held three meetings and has approved a series of proposals to be announced at Riomarket on October 6th, along with the launch of FICA.
“The proposals include new credit lines for the sector, policies that boost the gaming industry, exports of Brazilian films and television shows, countermeasures against copyright infringement, incentives for innovation and the creation of sector governance,” Barbosa told Variety.
In a session on October 6th, the MPA added that it will begin researching Oxford Economics.
Barbosa said South Korea is the inspiration for Fika’s proposal on the development of Brazil’s soft power.
“Within decades, South Korea has evolved from an unknown country to a superpower of film, series and music. It promotes the culture of countries around the world, and also promotes products from Samsung TV sets to modern cars,” she emphasized.
Amanda Groom, a UK consultant who works for a Korean government agency and helped implement successful policies that led to the rise of the film and television industry in Asia, will attend the launch session of FICA and give a lecture at Riomarket on October 7th.
Barbosa said she would like to use her experience in Korea to ultimately contribute to the groom’s groom’s efforts to develop the Brazilian industry. The groom is the founder and managing director of the bridge.
The FICA board of directors relies on representatives from all film and TV subsectors, including Marcos Barros, CEO of leading exhibitor Cinesystem and president of the Brazilian Association of Multiplex Exhibitors (Abraplex). Marcos Attberg, CEO of production company Lndiana. Fábio Lima, CEO of Indie Specialty Channel Network Sofa. Leonardo Ed, president of Riofilme, Riofilme. Marcio Fracucalori, general director of Paris Films.
