UFC’s July 11 main card telecast, featuring a 69-second fight between Conor McGregor and Max Holloway, averaged 6.5 million viewers in the U.S. and Latin America on Paramount+. This total statistic comes from Nielsen in the US and Adobe Analytic + Channel Partner in Latin America.
The two-and-a-half hour broadcast peaked at 8 million concurrent streams, which Paramount+ says is more than any other exclusive live event for the streamer, possibly including the UFC Freedom 250 event at the White House in June. (Slightly less than “Super Bowl LVIII,” which was also broadcast on CBS).
The five-fight main card in Las Vegas culminated in a premature showdown between McGregor and Holloway, who last fought in 2013. The bout ended after just over a minute when McGregor suffered a knee injury, resulting in a TKO victory for Holloway.
The event had a total audience of 15.9 million viewers. This refers to the number of unique users who watched for at least one minute of the broadcast at any point in time.
These ratings are in line with UFC Freedom 250, which averaged 8.2 million viewers and 17 million total viewers across the U.S. and Latin America.
In 2025, Paramount signed a seven-year, $7.7 billion media rights deal to become the exclusive streaming home of UFC in the United States, effectively ending the sport’s pay-per-view model in the United States. The company said 20 million household subscribers have watched more than 200 million hours of UFC programming on Paramount+ since the beginning of the year. That’s more than 23 times the average audience for pay-per-view events over the past two years, according to the streaming service.
