House of Reux launches mobile-first vertical streamer ThumFlix, adding four international titles and a new Indian co-production to its slate.
ThumFlix, which the Atlanta-based company plans to launch later this year, aims to deliver premium short-form scripted content and open new monetization and distribution channels for independent filmmakers around the world. The platform represents a significant structural shift for House of Lou, founded by Telly Award-winning filmmaker Taylor Richard, from an independent production company to a vertically integrated media business spanning production, acquisition, distribution and streaming technologies.
On the production front, the six-part documentary series The Good Son, co-produced with India’s Sita22 Films, enters pre-production this week, marking the company’s deepest investment to date in South Asian storytelling.
The acquisition includes four titles for North American distribution: the Indian feature film “Dilli Dark,” the documentary “Zende: The Supercop,” the Indian-American YouTube series “How to Make It in Mumbai,” and the Belgian feature film “Holy Rosita.”
“The future of independent entertainment is global. Today’s filmmakers need partners who can do more than just produce and distribute their films. They need companies that can move their stories across borders, audiences, and platforms. That’s exactly what we do with HouseO. “Whether it’s collaborating with Indian filmmakers, sourcing great films from Europe, launching ThumFlix, or creating our own original work, our mission is to connect great storytellers with audiences around the world.” And the chairman of the Lu family.
The company’s relationship with India has been forming for some time. Earlier this summer, House of Lu premiered Pepper at the 17th Kashish Pride Film Festival in Mumbai, one of Asia’s leading LGBTQ+ film festivals. The film was shot on 16mm Kodak stock with support from the First Flights X Kodak Short Film Fund.
House of Reux is also developing Tryin’, a feature film adaptation of the best-selling novel Trying to Sleep in the Bed You’ve Made. The film was in development through Academy Award-winning actress and director Regina King’s production company before House of Reux acquired the rights to the new adaptation.
The company plans to release nine feature films across North America by the end of the year.
