Fremantle, the company behind “American Idol” and the upcoming “Baywatch” reboot, has promoted Jimmie Foxx to president of content and strategy, where he will oversee development and strategic business initiatives across North America.
Fox joined Fremantle in 2024 as senior vice president of unscripted development and sales. In his expanded role, he will be tasked with “identifying high-impact business opportunities, increasing cross-functional collaboration around valuable legacy IP, and working closely with the company’s global teams to support the incubation of new international formats.”
During his previous tenure at Fremantle, Fox oversaw the release of the successful Netflix film Evil Influencer, which performed well in both the US and UK. He also helped launch ABC’s new version of Match Game, hosted by Martin Short. Next, he helped develop Netflix’s new competition series “Win the Mall.” The eight-episode series will begin production later this month.
“Jimmy has been a key leader on both the creative and business sides of our company since joining the company, and has consistently demonstrated an ability to identify opportunities and turn them into results,” Fremantle CEO Jennifer Mullin said in a statement. “From launching outstanding projects to building important partnerships, his influence has had an impact across the organization, and we are pleased to see him step into this expanded role.”
Fox continues to report to Marin. His recent credits include the short-lived NBC series “Yes Chef!” Previously, he was president of Main Event Media and served as EP on CNN’s “United Shades of America,” Peacock’s “Punky Brewster” revival, HBO Max’s “Sweet Life: Los Angeles,” Discovery’s Shark Week, Snapchat’s “while Black” and Amazon’s “Inside Jokes.”
