FAST channel provider wedotv has signed its first distribution deal in India, bringing four channels to Samsung TV Plus, reaching millions of Samsung Smart TV users across the country.
The deal adds wedotv Big Stories, wedotv Cars, wedotv Movies, and wedotv Sports to the platform. wedotv Big Stories is produced in partnership with Big Media and wedotv Cars is produced with Motorvision. The lineup spans factual entertainment, car shows, movies, and sports content.
The deal expands wedotv’s expansion into Asia and follows the company’s extensive international expansion from 2023 onwards. It is also wedotv’s 13th region to launch a Samsung TV Plus channel, following recent expansions in the Middle East and North Africa, Australia and New Zealand.
“The launch of the FAST channel on Samsung TV Plus in India marks an important step in wedotv’s international expansion and continued investment in high-growth markets,” said Isa Piotrowska, senior vice president of global business development at wedotv. “India represents a dynamic and rapidly evolving streaming market, and this partnership will enable us to bring curated, globally relevant content to our engaged audiences.”
Samsung TV Plus counts more than 100 million monthly active users worldwide and comes pre-installed on Samsung smart TVs and select devices with no subscription required. The service offers more than 4,300 ad-supported linear channels across 30 countries.
“India is a key growth market for Samsung TV Plus and we are committed to building a compelling TV viewing experience by partnering with leading content providers,” said Kunal Mehta, General Manager and Head of Business Development, Samsung TV Plus India. “Adding the wedotv portfolio expands the range of premium international channels available on the service and strengthens our strategy to deliver high-quality, free streaming content to Samsung TV users nationwide.”
Wedotv is the ad-supported streaming division of Swiss media company Video Solutions AG, which operates channels available through its own website and app as well as partner platforms such as LG Channels, VIDAA/Hisense, Zattoo and Freeview. The company’s channels currently reach audiences in the UK, Europe, Asia, Australia, New Zealand and Latin America.
