Blink49’s branded entertainment division, Brand Studio, recently launched a vertical video division and has just announced its first project in this space. “Murder at the Mansion,” described as “an original vertical microdrama designed for a mobile-first audience,” is scheduled for this fall.
Tieren Hawkins, Head of Vertical Content at Blink49, writes Micro Drama. Featuring Uber Eats, it will be integrated into the story of Murder at the Mansion, making it part of the original murder mystery series.
Blink 49 Brand Studio President Adam Puchalski is expected to share further details when he attends the Cannes Lions Festival next week.
“This is exactly the type of project Brand Studio was founded to develop,” Puchalski said in a statement. “‘Apartment Murder’ shows how brands can play a meaningful role in original stories while creating compelling entertainment for viewers. In partnership with Eats, we explore how brands can be part of the story in authentic and creative ways that deliver entertainment and business results at the same time.This project reflects where content, brands and audience behavior are heading as we head into Cannes Lions, where storytelling for global brands will be front and center.”
Blink49 collaborated with Omnicom to create a vertical video partnership with Uber Eats.
Indie studio Blink49 is based in Toronto with offices in LA, Vancouver, and New York. The company is backed by Fifth Season and Bell Media, has investments in Front Street Pictures and digital comedy studio Stapleview, and has also acquired Pier21 Films and Lightheart Entertainment.
