Prime Video users in the U.S. who want to stream TV shows and movies ad-free are likely to pay even more.
On April 10, 2026, Prime Video’s ad-free subscription will become Prime Video Ultra for $4.99 per month in the US. Your new Ultra subscription also includes other benefits. Subscribers get exclusive access to up to 5 simultaneous streams (was 3), up to 100 downloads for offline viewing (was 25), and 4K/UHD streaming.
Previously, Amazon charged an additional $2.99 per month to use Prime Video without ads. The change comes after Amazon introduced ads to its baseline Prime Video service in January 2024.
“Delivering ad-free streaming with premium features requires significant investment, and this structure works with other major streaming services while giving customers flexibility in how they watch,” Amazon said in announcing the new tier. “Prime members will continue to enjoy the core benefits of Prime Video, including HD/HDR and now Dolby Vision, at no additional charge.”
A Prime Video Ultra subscription is in addition to the cost of the required Prime membership. It currently costs $14.99 per month or $139 per year in the US.
Amazon offers Amazon MGM Studios originals on both Prime Video (with ads) and Prime Video Ultra (without ads), including series like “Fallout,” “Reacher,” “The Boys,” “Lord of the Rings: The Ring of Power,” “The Summer I Turned Pretty,” and “Heads of State,” “Red One,” “Road House,” and “The Accountant.” He pointed out that it includes movies such as “2”. In the U.S., Prime Video includes an exclusive live sports lineup from the NFL, NBA, WNBA, NASCAR, NWSL, and Masters, as well as licensed movies and programming.
Amazon had filed a class action lawsuit on behalf of dissatisfied customers, accusing it of deceiving customers by introducing ads on Prime Video unless they paid additional fees. However, in July 2025, a federal judge dismissed the case, citing in part an earlier ruling that concluded Amazon’s introduction of advertising into Prime Video was not a “price increase” but a “benefits modification” permitted by subscriber contracts.
