Singapore-based microdrama distribution company Rising Joy has signed content licensing agreements with more than 50 apps and platforms in more than 30 countries, with roles ranging from original production to co-development, the company said.
The expansion comes as the microdrama market outside China is expected to reach $4.2 billion this year, according to Media Partners Asia. Long-term platform partners identified by RisingJoy include Viu, Kuku TV, and IDN App. The company says its selection approach is based on performance data, requiring any title to demonstrate active audience attention rather than simply taking up catalog space.
The catalog includes over 400 Chinese, 200 English, and 50 Korean titles spanning variety, reality, and comedy. China’s three flagship titles “Summer Rose,” “The Blade of Rouge,” and “Good Girl’s Dark Secret” have each surpassed 1 billion views, and more than 80 more titles will each surpass 100 million views in 2025.
“Curation is at the heart of everything we do,” said Cassandra Yang, CEO and co-founder of RisingJoy. “Each title is chosen for its effectiveness in building audiences, driving retention and delivering real commercial results. This discipline is non-negotiable as we grow, and it’s what attracts the bold and innovative partners we want to build with.”
RisingJoy’s 2026 first window includes “The Doppelganger” produced by South Korea’s Barunson E&A and “When Fish Swim to the Land” by China’s Netease Antelope. The company is co-developing micro-IPs with studios in China, South Korea, Japan, India, and the United States, and is working on an original micro format with investor and strategic partner Double Vision. Beyond these arrangements, we pursue co-production and production partnerships with producers, studios and platforms across all content genres. The catalog also includes AI animation and AI-generated content aimed at Gen Z audiences.
