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Isabel Hausen Johansen is Erling Haaland’s long-time girlfriend and the mother of his son. Like Haaland, she grew up in Bryn, Norway and previously played as a soccer player for Bryn FK. She recently opened up more about her personal style, motherhood, and life during Norway’s World Cup.
Erling Haaland brought much joy to Norway during the 2026 FIFA World Cup. His long-time girlfriend, Isabelle Haugsen Johansen, also accompanied him on this journey and supported him every step of the way.
Johansen has started sharing more of her life through social media, fashion projects, and running the Norway World Cup, but she remains cautious about what she shares publicly. But she shares more of her own story, from her career as a soccer player to her growing interest in fashion. She and Haaland also welcomed their first child together in 2024.
Here’s everything you need to know about her.
She is from Bryn, Norway.
Johansen grew up in the small Norwegian town of Bryn, which is also Haaland’s home base.
She herself played soccer.
Before building a following online, Johansen played for Blain FK’s women’s team.
Although she no longer competes, she says she still misses the sport. In a YouTube video with Haaland in October 2025, she looked back on her playing days, saying: “To be honest, I wasn’t the best at dribbling or anything like that. My speed was better. I was running. I miss it so much.”
Haaland also said that their shared background helps them understand each other’s lives.
“She played soccer. We met and all that. It’s great that you understand soccer,” he said in the same video.
She and Haaland have known each other for years.
Although they both grew up in Blain, their relationship began after Haaland moved to Germany to play for Borussia Dortmund.
Appearing on Norwegian broadcaster NRK in September 2025, Haaland revealed that Johansen was the first to act.
“She sent me a message,” he said. “She played at the same club I played at, Brine. She was the one who checked me out. I wasn’t me.”
He also shared a bit of dating advice inspired by their relationship.
“What advice would you give? It would be to go out and socialize. Meet people and get to know people,” he said. “In my experience, you find girlfriends when you least expect them. If you’re always looking for a girlfriend, you’ll never find one.”
Their first child was born in 2024.
Johansen and Haaland became parents in December 2024 and welcomed the birth of their son.
Although the couple has not released their son’s name, they have occasionally shown glimpses of their life together, including trips to Paris and New York and post-match celebrations at the Norway World Cup.
Haaland has occasionally talked about how becoming a father has changed his perspective. In October 2025, he told The Associated Press that parenthood has helped him not only physically, but also mentally.
“Physically you’re ready, but you also have to be mentally ready,” he said. “And to be honest, having kids makes me feel even better because I can actually disconnect more than ever.”
He added, “I don’t think about soccer at all… but I feel even more relaxed when I get home. I feel like I have to send cheers to my son.”
She is starting to build a career in the field of fashion and content creation.
In recent years, Johansen has gained public attention by sharing fashion, beauty, and travel content through social media.
In June 2026, she celebrated the milestone by appearing on the cover of Norway’s KK Magazine for the first time.
That same month, jewelry brand Langard announced Johansen as its new ambassador. The partnership also includes her own jewelry collection, scheduled to launch in fall 2026.
She also gave Vogue Scandinavia a behind-the-scenes look at her World Cup experience, documenting her travels across the United States cheering on Haaland and Norway during the tournament.
She embraces fashion as a form of self-expression.
Johansen says fashion has always been a part of her life, even if her wardrobe used to revolve around soccer.
“I definitely have always been interested in fashion,” she told MinMote in March 2026. “After so many years of living in football clothes… my style has matured more and I look at fashion in a different way.”
She added, “My relationship with fashion now is that it reflects my personality and my mood.”
She describes her current style as “classy and elegant, but with a modern touch,” adding that she prefers timeless pieces rather than following all the trends.
She also told the magazine that she draws inspiration from style icons such as Princess Diana, Grace Kelly, Carolyn Bessette-Kennedy, Jasmine Tookes and Kendall Jenner.
Motherhood also influences the way you dress.
“I think my style has definitely changed since becoming a mother,” she said. “I don’t want to wear anything too uncomfortable because I have to chase him.”
Johansen also credits lessons from her mother for shaping her approach to fashion.
“My mother always said, ‘If you look good, you feel good.’ That idea was always with me.”
Another saying she grew up with is, “Every day is a fashion show and the world is your runway.”
She also became a familiar face at the 2026 World Cup.
As Norway returned to the FIFA World Cup for the first time since 1998, Johansen was frequently seen cheering on Haaland from the stands.
She also documented the tournament on Instagram, giving a behind-the-scenes glimpse of Norway’s trip to the World Cup. In recent weeks, she has posted photos of Dallas and New York celebrating Haaland after Norway’s victory.
After Norway won again on July 5, she posted a photo from MetLife Stadium, including one on her Instagram Story congratulating Haaland with the message: “I’m so proud of you and everything you’ve accomplished. You worked hard, never gave up, and you truly deserve it. Looking at you now fills me with pride.”
Despite the increased attention, Johansen suggested that she has yet to find a balance between her public and private life.
In an interview with KK Magazine, she said, “I want to protect my family, but I also want them to have the opportunity to get to know me and see who I am better than. Then it becomes a challenge to set boundaries about what is private and what is not.”
In July 2026, she wished Haaland a happy birthday on Instagram.
On July 21, Johansen celebrated Haaland’s 26th birthday by sharing two new photos of the couple on Instagram.
The first photo showed the two posing together on a yacht. Haaland wore a black tank top, matching shorts, and black sunglasses, while Johansen opted for a shimmering blue dress. The second image was a close-up selfie of the pair.
She captioned the post, “Happy birthday my love ❤️.”
“Amazing,” Haaland replied in the comments.
