“Wheel of Fortune” is showing off its patriotic side this summer with two weeks of American-themed episodes in celebration of America’s 250th anniversary, sponsored by Coca-Cola.
The syndicated “Wheel of Fortune” themed episode, titled “Drink in America Presented by Coca-Cola,” will air nationally the week of June 1 and return with “additional elements” the week of June 29. The special edition of the game show, hosted by Ryan Seacrest and Vanna White, invites viewers to “drink in the spirit, sights, and stories of America through the lens of one of television’s most beloved shows.”
“Wheel of Fortune” producer Sony Pictures Television says each episode will feature custom Coca-Cola integrations, including the brand’s Wheel Wedge, which offers “iconic trips to beloved American cities,” including Los Angeles for the Fourth of July celebration, New York for the Times Square-exclusive ball drop, and Seacrest’s hometown (and Coca-Cola headquarters) in Atlanta.
Contestants also have a chance to win a Jeep (another America250 sponsor) as a bonus round prize.
Viewers at home can enter the Drink in America Giveaway for a chance to win a trip to a U.S. national park or Universal Studios.
“‘Wheel of Fortune’ has long been a staple of American viewing, and collaborating with Coca-Cola, one of the most globally recognized brands, feels like a natural way to celebrate America’s 250 years,” said Suzanne Plate, president of game shows at Sony Pictures Television. “Both brands have been part of the cultural fabric for generations, creating shared moments of joy and connection. We are honored to bring that spirit to life in a way that celebrates what makes this country special.”
“Few brands are as deeply embedded in American culture as Coca-Cola and the Wheel of Fortune,” said Stacey Jackson, Coca-Cola’s vice president of trademarks. “As a signature partner of America250, we are proud to partner with ‘Wheel of Fortune’ to celebrate this once-in-a-generation moment by inviting fans across the country to explore the stories, places and spirit that make America special. This collaboration celebrates their shared heritage of bringing America250 to life through pop culture, iconic destinations and moments worth savoring together.”
The integration of Coca-Cola and America 250 in “Wheel of Fortune” was led by Sally Umstead, senior vice president, brand partnerships, licensing and experiences, game programming division, Sony Pictures Television.
