Amazon MGM Studios and Warner Bros. veteran Adam Keene has launched Agenda Collective, a new full-service entertainment PR firm supporting the entire spectrum of film, television, corporate and awards campaigns.
Agenda Collective officially enters the market after a strategic build-out period, working with clients including A24, Artist Equity, Amazon MGM Studios, CBS, Focus Features, IFC, Lionsgate, Mattel Studios, Neon, Roku, Searchlight Pictures, Ultraboom Media, Wavelength, STX Entertainment, and WME. The bicoastal team has contributed to the launch campaigns for Backrooms, Hokum, Obsession, 56 Days, Jury Duty Presents: Company Retreat, Over Your Dead Body, Ready or Not 2: Here I Come, The Reunion: Laguna Beach, and John Candy: I Like Me.
In launching Agenda Collective, Keene brings 30 years of experience in senior positions at major studios such as Amazon, Warner Bros., MGM, and United Artists, as well as independent ventures such as Overture Films.
“We built Agenda Collective with intention,” Keene said in a statement announcing the official launch. “After decades of working in studios and global organizations, I wanted to create something collaborative, personal and impactful. Taking the time to build the right team across both coasts was essential to that vision.”
Rounding out Agenda Collective’s senior management team are veteran publicists Emily Teichner, Natalie Petozzi and Kevin McAlpine, who have joined the company as vice presidents. The trio has led promotional campaigns for hundreds of films and series, in addition to major festival and awards efforts.
Ms. Teichner’s background includes leading and supporting film, series and awards campaigns at Amazon MGM Studios, as well as strategic PR for titles such as “Dune,” “The Idea of You,” “Normal People” and “Promising Young Woman.” Petozzi has directed films, series and festival campaigns for Ginsberg/Libby and Entertainment One, including “Anora,” “Hamnet,” “1917” and “John Wick: Chapter 2.” Mr. McAlpine has led film, series and festival campaigns at Amazon MGM Studios, ID PR, Focus Features and Ginsburg/Libby on titles such as “Mr. & Mrs. Smith,” “Daisy Jones & the Six,” “Lady Bird,” “Ready or Not,” and “Yellowstone.”
Agenda Collective has offices in New York and Los Angeles.
