Former Searchlight Pictures executive Terrence Sheridan will join JustWatch’s Los Angeles office as senior vice president of media strategy.
With more than 15 years of experience in media, digital advertising, and media strategy for major film releases, Sheridan will help JustWatch deliver performance media, data, and technology to a broad range of studios, streamers, and agencies in the United States. Prior to serving as director of performance media and merchandising at Searchlight, Sheridan served as vice president of digital performance at OMG23, Disney’s media agency, and group director of digital media at Operam.
“Terry has spent his career at the heart of entertainment media. At the studio and agency level, he understands exactly what it takes to drive results for major film releases. His combination of studio acumen and performance media expertise makes him the ideal person to lead media strategy from our Los Angeles office,” said John W. Gibbons, president of JustWatch North America. We are excited to welcome him as we continue to grow our presence.”
JustWatch, headquartered in Berlin, provides powerful guides to streaming movies and TV shows to more than 50 million users each month. The company’s B2B division, JustWatch Media, has run more than 20,000 campaigns for movie and TV release releases around the world on YouTube, Meta, TikTok, and other major platforms.
“JustWatch has built something truly unique,” Sheridan said of his new role. “It combines a platform that tens of millions of movie fans rely on every day with a media business that turns that first-party data into real campaign performance. Having worked closely with JustWatch from the client side, JustWatch Media is one of the few partners that can efficiently reach the right audiences at scale. We’re excited to join and help more U.S. studios and agencies unlock JustWatch’s first-party data, technology and insights.”
