Saint West is entering the fashion industry just like his famous parents.
At just 10 years old, Kim Kardashian and Kanye West’s eldest son made his modeling and acting debut in Nike’s new video campaign ahead of the World Cup.
Nike shared a star-studded venue packed with A-listers from all facets of the sports and entertainment worlds to give you whiplash.
From basketball’s LeBron James to soccer’s Cristiano Ronaldo. Even the on-screen coach, Ted Lasso (played by Jason Sudeikis, of course), made an appearance soon after.
“Mom, can I go?” Saint asks at the end of the clip.
“2026 is the summer of dreams,” the video began. The caption read: “Nobody would dream of doing what they’re told. Tear up the script. June 4th.”
The brand released a second video showing a soccer video shoot gone awry, with Kardashian and West entering the room and everyone whispering to each other, “Kim’s here.”
Kardashian posted a photo of herself and Saint sitting in a folding chair on set with the caption, “Soccer Saint.”
In the photo, Kardashian is wearing a NikeSKIMS top ($68) and wide-leg pants ($78), both black.
Earlier this month, the activewear brand quietly released a slideshow of autographed Polaroid photos of celebrities posing in a photo studio, including the “Keeping Up With the Kardashians” star sporting a “Sccr-Mom” license plate.
Nike ambassadors Serena Williams, Travis Scott, and Drake were also in attendance.
Although West has grown up in the public eye, she has yet to model in a fashion campaign. Unlike his sisters North and Chicago, he doesn’t even appear in photos for Kardashian’s Skims brand.
However, he has appeared in various magazines with his family over the years and is a huge sports fan, with his parents taking him to professional matches around the world.
And he entered the world with a bang.
