Emily Ratajkowski is a Gucci lover down to her skivvies.
At the design house’s Fall/Winter 2026 show at Milan Fashion Week, she not only strutted down the runway in a crystal-encrusted minidress, but also branded herself with the Gucci logo, at least until the tan wears off.
The model shared a series of racy photos on Instagram over the weekend with the caption: “Super sexy party girl @ Gucci.”
She sported a scandalous tan line sprayed on by Michelle K to give the illusion of Gucci’s iconic G-string.
“This tan is designer 🌟,” the artist, who has bronzed everyone from Emrata to Sabrina Carpenter to Paris Hilton, captioned more photos.
In the slideshow, the model also shared two videos of her glowing look from the runway show, as well as a snap of her backstage look on a board with the title “Super Sexy Party Girl.”
It also includes behind-the-scenes selfies and hotel room photos.
“Totally obsessed,” “iconic” and “a goddess,” were just some of the comments on her post.
The thong used in Ratajkowski’s head-turning look is modeled after the exact same vintage style Kim Kardashian shared on Instagram in 2018.
It’s not actually lingerie, but it can also be worn as lingerie. This is a head-turning bikini bottom designed by Tom Ford for Gucci’s Spring/Summer 1997 collection. Lori Harvey wore the same style while vacationing in Mexico this fall. You can buy it on 1stDibs for $6,800.
But with iconic Tom Ford muse Kate Moss closing the show in a gown with a built-in peekaboo thong, it’s no surprise that new creative director Demna is gearing up to unveil her own line of Gucci swimwear.
But we think Ratajkowski’s temporary tan may be this summer’s hottest accessory.
