Brooklyn Beckham raised at least $1 million for a mock DoorDash ad in which he poked fun at an ongoing family feud, Page Six reports.
The commercial, in which David and Victoria Beckham’s eldest son implied he was watching the World Cup at home to avoid seeing his family and giving up “his” tickets, received a huge backlash online from disgusted commenters.
“You’re probably wondering why I’m watching the 2026 FIFA World Cup at home. It’s not like I don’t have tickets,” he said in it. “Well, that’s because…it’s a long story.”
When a teaser for the ad was released earlier this week, just days after Brooklyn’s doting sister Harper, 14, was spotted trying to reunite with him in Los Angeles, a source familiar with the aftermath told Page Six:
“DoorDash is definitely reconsidering this campaign.”
Instead, DoorDash doubled down on Wednesday by releasing a full commercial that shows a 27-year-old man handing a ticket to a delivery driver.
“These can end up in other people’s hands,” he says. “Put it somewhere fun.”
Customers can follow hidden clues in DoorDash to find their tickets.
A person familiar with Brooklyn called the ad “a little cheesy.” But he probably got paid around $1 million. “Anything that brings him money is good. It shows his brand exists and is thriving,” the source added.
Brand expert Ana Andjelic, who writes Substack’s “Sociology of Business,” told Page Six that this was a smart move for DoorDash: “It’s a good ad. It hits on human truth. Every family has their feuds. It’s the World Cup, and the most famous soccer player in the world is involved (Brooklyn’s father, soccer legend David), so it’s perfect timing. It’s a win for DoorDash.”
“[The company]wanted to be in the news and they achieved what they wanted…It’s interesting.”
But Brooklyn’s estranged family wasn’t too happy about it.
And sources felt that was a bit hypocritical.
When the wayward son released a scathing statement about his parents in January, accusing them of trying to destroy his marriage to wife Nicola Peltz and of using them as money-making tools from an early age, he insisted: “Neither my wife nor I want a life defined by image, press or manipulation. All we want is peace, privacy and happiness for us and our future families.”
“Brooklyn wants peace and privacy and claims he has nothing to do with his family, but now he wants to cash in on it all,” said a source familiar with the incident.
In fact, as soon as Brooklyn posted the trailer on his social media, he was forced to limit comments, with one person writing, “The only reason you use hot sauce and commercials is because you’re Beckham. Do you see the irony in that?”
“I think you said you wanted peace and privacy,” said another, although many pointed out that he was willing to profit from his famous last name.
Last June, Brooklyn and Peltz hired Meghan and Harry’s lawyer Jenny Afia from top London law firm Schillings to help with damage control and “misinformation.”
At the time, Schillings reportedly advised the couple not to say or do anything that could be seen as an invasion of privacy.
Page Six is told that Schillings was not informed about Brooklyn’s DoorDash campaign. The company said it never comments on the advice it provides to customers.
The DoorDash deal was brokered by Range Media Partners, with Brooklyn closing in 2021.
“Brooklyn is an entrepreneur at heart, and we are thrilled to have the opportunity to work with him to build every aspect of his brand as he steps into a new chapter in his life,” his agent Kai Gayoso, head of digital talent at the company, said at the time.
Page Six has reached out to representatives for Gayoso and Brooklyn for comment.
David and Victoria are certainly not shy about making big money deals, with a combined net worth of $1.58 billion, according to Britain’s Sunday Times.
“When David and I first met, we had no intention of starting a brand,” Victoria, 52, told Emma Grede’s Aspire podcast in May. “People talk about Brand Beckham, and it happened very naturally.”
This comes months after her eldest son said: “My family values publicity and support above all else. Brand Beckham comes first.”
The Beckham feud began in earnest on June 12, when David was honored with a star on the Hollywood Walk of Fame, which was honored by Victoria and her friend Tom Cruise, with sons Romeo, 23, Cruise, 21, and daughter Harper also in attendance.
As Page Six previously noted, the ceremony was just 20 minutes away from the $16 million mansion Brooklyn shares with Nicola in the upscale Trousdale Estates neighborhood in Beverly Hills.
In an interview with Variety earlier in the day, David, 51, shut down questions about “family discord.”
“To be honest, I’m sorry to stop you here, but it’s a private matter…it’s one of the things I don’t want to talk about,” he said.
After the ceremony, Harper arrived alone at the home of her brother and sister-in-law to deliver a letter, but she left after a few minutes because they weren’t home.
Representatives for Brooklyn and Peltz told Page Six: “The fact that there was a cameraman on the scene when the letter was handed out tells us everything. This was staged for the cameras.”
Representatives for the Beckhams declined to comment, but sources insist this is false and that Harper was the only one who made the decision to leave.
“Brooklyn has made it clear that she does not want to see her parents, but her entire family misses her dearly,” said a source familiar with the incident.
When his sister showed up, Brooklyn was in New York participating in a Tribeca
Peltz also posted a photo this week from what appears to be her parents’ 27-bedroom, 106-acre estate in Bedford, New York. Apparently young couples often stay here.
Brooklyn is incredibly close to her in-laws, billionaire Nelson Peltz and his wife Claudia, and a source familiar with Brooklyn says they both give her “100 percent” guidance on projects.
Brooklyn vehemently denies that his wife caused the rift with his parents, who he hasn’t seen since Christmas 2024, but a source who knows Brooklyn said: “I feel like Nicola encouraged him to run this ad. She’s just being narrow-minded.”
Commenters seem to think so, too.
“Brooklyn, I’ve always defended you but this is just mean. I believe your wife is in control of this now,” a comment on his Instagram account read.
David, who captained the England national team in 2002 and 2006, is the official campaign ambassador, and the partnership with top sponsors such as Verizon means Victoria, David and their children, who primarily live in the UK, will be based in the US for the duration of the World Cup. The two were seen with Cruz in the stands at the opening game between the United States and Paraguay in Los Angeles.
“This is something everyone wants to talk about,” Angelich said of the uproar over DoorDash’s ads. “This shows that DoorDash is culturally relevant.”
DoorDash told Page Six in a statement: “DoorDash’s goal is to support fans wherever they are watching the games during the World Cup, and our content reflects the fun and excitement that only this tournament can bring.”
However, one man’s “fun and enthusiasm” turned out to be a heartbreaking event for his parents.
