Tubi PR executive Sheena Sullivan has been promoted to senior vice president of corporate communications at Fox.
With this promotion, Mr. Sullivan will oversee all communications activities for Tubi Media Group. Tubi Media Group is a portfolio of Fox’s digital businesses and platforms and technology teams overseen by Paul Cheesbrough, head of Tubi. Sullivan will report to Lauren Townsend, Fox’s senior vice president of communications.
“Sheena has spent the past several years at Tubi turning bold ideas into groundbreaking cultural moments,” said Cheesbrough, CEO of Tubi Media Group. “Her expert leadership in product, content and brand communications makes her the perfect leader to shape and tell a story of growth, creativity and innovation across our team.”
Ms. Sullivan joined Tubi in 2023 as Vice President of Communications and Publicity. Tubi has recorded rapid growth over the past three years as the free streaming platform fine-tuned its content strategy and embraced creators as sources of content.
In his expanded role, Sullivan will also oversee communications for the Fox One streamer, the Red Seat Ventures creator development platform, the AdRise technology division, and consumer finance platform Credible.
Sullivan joins Fox after five years in PR and social media marketing for the Roku subscription platform. Last month, Fox signed a deal to buy Roku for $22 billion.
