Hailey Bieber has joined the Skims family.
In a new campaign for Kim Kardashian’s underwear brand, Bieber wears the Everyday Cotton collection, which features bralettes, underwires, thongs, full-coverage briefs and more.
Bieber also shared some of the photos on his personal social media accounts, writing, “Me @skims. Me for @skims’ Daily Cotton photographed by @mertalas 🤍.”
Photographed by Mert Atlas, Bieber playfully poses in the stretchy cotton essentials, appearing nearly nude in a flesh-colored underwire bra and thong.
In another image, she poses in a pink triangle bralette and matching briefs. Additionally, she also models a black version with a string thong, square neck bra, and the same underwire top and boy shorts.
Although Bieber is close friends with many of the Kardashian-Jenners, he has never modeled for Skims in the past, likely due to previous campaigns with Victoria’s Secret and Calzedonia.
In February, Kylie Jenner posed in a similar photo shoot for the same Everyday Cotton collection, and last month, Amelia Gray Hamlin modeled the Ultimate T-shirt bra.
“For me, good basics are the foundation of any wardrobe,” Bieber said in a press release. “The Everyday Cotton Collection has all the qualities I’m looking for: soft, comfortable, and easy to wear for any occasion. These are the pieces I keep coming back to.”
Kardashian also praised the 29-year-old model, saying, “Hailey has a unique ability to make even the simplest of items feel elevated. Her approach to style is effortless and she was the perfect person to bring Everyday Cotton to life.”
