Eros Innovation has announced a £265 million ($355.2 million) commitment to the UK, cementing its 15-film production schedule, including an AI remaster of superstar Rajinikanth’s Kochadaiyaan, a sequel to the Tanu Weds Manu series, and a new mythical cinematic universe.
The company also announced that it will license its $1.7 billion cultural dataset to a newly formed business in the UK. The announcement will be made during London Tech Week.
At the center of the presentation is the large-scale cultural model family of Eros. The AI system, which the company describes as trained specifically on Indian films rather than general-purpose data, utilizes approximately 1.5 trillion rights-cleared tokens from 11,000 films and 100,000 characters, and is independently valued at $1.7 billion by OxValue.AI in partnership with the University of Oxford. The company says domain-specific training gives its models a depth of cultural, narrative, and personality understanding not found in general AI systems.
The announcement adds to a series of AI-driven projects by Eros, which has made headlines for using AI to reimagine titles in its catalogue, including an alternate ending re-release of ‘Raanjhanaa’ titled ‘Ambikapathy’ in the Tamil version.
Under the banner of Eros Remastered, the company will use AI models to reimagine India’s first motion capture film ‘Kochadaiyaan’, which was originally produced by Eros and starred Rajinikanth, with Soundarya Rajinikanth returning as director.
The trailer of Eros Brahmand had its world premiere at the event, giving a first look into the world of the company’s mythological films, which are built on ancient Indian mythology on a global scale. The Brahmand tablets contain nine works: ‘The Battle of Nandi – Kailasa’, ‘Dwarka: The Door to the Universe’, ‘The Viman Wars’, ‘Mahabharat 5000 AD’, ‘Yakshinis’, ‘Brahmarakshaks’, ‘Garuda’, ‘Kumbayanna’ and ‘Mansa Devi’. Each development is carried out through a specialist film production company in the UK.
Under the Eros Universe banner, the company continues its six Indian film universes as a complete franchise ecosystem across films, microdramas, animation and character-driven content. The slate includes ‘Tanu Wednesday Manu – The Next Chapter’, ‘Phobia’, ‘English Vinglish’, ‘Desi Boyz’, ‘Rangeela’ and ‘Tere Naam’. ‘Tanu Weds Manu – The Next Chapter’ is directed by Mitakshara Kumar (‘Heeramandi’, ‘The Empire’) and is co-produced with Rudrak Soma Jyoti Limited with a new cast.
Two films have been confirmed to be shot in the UK in 2026: ‘Nandi – Kailasa War’ and ‘Tanu Weds Manu – The Next Chapter’.
The $355.2 million commitment includes UK-based model training and research and development with an AI music studio in London, dedicated microdrama production, London-based animation, and a UK academic partnership in development. The LCM family was first announced at the India AI Impact Summit in New Delhi in February this year. The voice layer, Eros LCVM, was announced on June 5 by India’s Ministry of Electronics and Information Technology (MeitY) Secretary S. Krishnan, who recognized the initiative as a sovereign AI program. The research anchor is located at the Indian Institute of Technology Madras under Prof. V. Kamakoti.
“What we are bringing to the UK is not an office or an investment,” said Swaneet Singh, co-chairman of Eros Innovation. “This is a sovereign cultural artificial intelligence capability, with one of the world’s largest rights-cleared cultural datasets, an AI studio to work with it, and a long-term partnership with British data, British talent and British institutions to build together:”
Riddhima Lulla, co-founder and co-president of Eros Innovation and CEO of Eros Bramand Studio, said the company is building “a new creative ecosystem powered by AI, rooted in culture, and designed to bring stories to audiences in entirely new ways,” adding, “We’re proud to be building it from London.”
Kanishka Narayan MP, Permanent Secretary of State for Science, Innovation and Technology, called the commitment “proof that together we can aim higher and go further” and described it as a vote of confidence for the UK’s creative and technology sectors.
Eros Innovation is incorporated in the Isle of Man and has operations in India, the United Kingdom, the United States and the United Arab Emirates.
