CNN has hired Anna Frost, former head of marketing at NBCUniversal’s Peacock and CNN alumna, as head of marketing for CNN Worldwide.
In this role, Mr. Frost will oversee CNN’s integrated brand marketing group and growth marketing group. She will oversee creative, brand strategy, growth and performance marketing under the news organization’s new structure, and will be responsible for all CNN’s global platforms and subscription services.
CNN’s marketing team is overseen by Karen Bronzo, Warner Bros. Discovery’s chief global marketing officer for U.S. networks and news. Bronzo had expanded his duties to CNN in July 2023. Amid the pending acquisition of WBD by Paramount Skydance, CNN Chief Executive Officer Mark Thompson and Warner Bros. Television Group and U.S. Networks Chairman and CEO Channing Dungey recently announced that Bronzo will return to focus full-time on marketing the WBD U.S. Network.
At CNN, Frost will report directly to chief operating officer Alex McCallum, who was promoted last month. Frost will be based in Los Angeles.
“I’m excited to welcome Anna back to CNN to lead global marketing as we continue to transform our journalism and bring it to multi-platform audiences around the world,” McCallum said in a statement. “Anna’s experience developing best-in-class marketing capabilities and driving subscription growth amid rapid industry change will help CNN grow its programming and journalism across its platforms and drive direct-to-consumer success.”
Most recently, Frost worked at NBCUniversal as Peacock’s senior vice president, head of growth and lifecycle marketing and go-to-market strategy. Before joining NBCU in September 2022, she spent just under a year at CNN, leading growth marketing for short-lived subscription streamer CNN+. Prior to that, Frost served as vice president of digital marketing at Live Nation Entertainment, and before that spent more than 13 years at Disney, holding leadership positions in the Mouse House’s direct-to-consumer, international, television and studio divisions.
Following the mid-2023 departure of CNN Vice President and Global Head of Marketing and Communications under then-CEO Chris Licht, the news organization’s marketing and communications teams were split. Communications will continue to report directly to Thompson, and CNN’s marketing group will now fall under McCollum’s control.
