Pijama, the just-launched TVOD platform from Pablo and Juan de Dios Larrain, director and producer of Jackie, Spencer and Maria, has terminated its first major commercial deals with MK2, Alpha Violet, Visit Films, Les Films du Losange, Electric Shadow and Utopia Films.
The idea of Pijama is to make offers to producers of films that are not selling all over the world. And how many are sold? – A global distribution platform.
Pijama, which opened as a website on January 25th with 25 titles from the back library of Larrains’ own production company Fabula, added distribution on iOS and Android in April, and Roku, FireTV, LG and Samsung this month.
Juan de Dios Larrain said Pijama plans to sign deals with two broadcasters next week.
Now, through Phase 1 deals with distributors, Pijama has gained critical mass, locking in non-exclusive and often geo-restricted rights to iconic titles such as MK2, which was released in early May, Mike Leigh’s Cannes Palme d’Or winner Secrets and Lies, as well as Sally Potter’s Orlando and Krzysztof Kieslowski’s The Double Life of Veronique and Michael. Haneke’s “The Piano Teacher” is currently unavailable to viewers in some parts of the world.
Alpha Violet Pijama incorporates Laurynas Bareisa’s fest hits “Drowning Dry” and Slabashpytskiy Myroslav’s “The Tribe.”
Pijama also boasts 24 titles from the Larrains’ own production company, Fabula, including “Neruda,” one of director Pablo Larrain’s best films, and the Oscar-winning “Fantastic Woman.”
Last week, 20 movies were added to Pijamas in one day alone.
Pijamas, which are now gaining significant importance, offer at least one solution in keeping with the times: sales that are always under contract. Its rationale to form the basis of a marketing campaign rings all too true. 80% of movies made are never distributed. Even streaming giants can only purchase a portion of the work.
If your movie isn’t available on a traditional streaming service, you may have a hard time finding an audience because there’s simply no place to watch it. This scenario deprives producers, sales agents, and distributors of global monetization opportunities across all types of films, while frustrating viewers who find these titles but cannot watch them.
Enter Pijama, where you can open up access to your audience and give back to rights holders.
Also, the rights expire immediately. Pijama’s other MK2 title, which may seem extraordinary, is Anatomy of a Fall, directed by Justine Triet, who won the 2023 Cannes Palme d’Or and an Oscar for original screenplay. It is currently not visible in parts of Africa and Australia.
Pijamas were born out of frustration. Sebastien Lelio’s Cannes premiere title ‘The Wave’ has no UK distribution deal
“I couldn’t believe it. So I looked for a system that would allow me to access movies, whether it was TVOD, VOD or whatever, and I couldn’t find one,” Juan de Dios Larrain said. “I couldn’t believe that in 2025, there wasn’t a system in place that would allow producers to directly upload their films, choose a region, lock in a rental price, and release their films.
Our response was, “Let’s make it ourselves.” With most movies not being seen, we needed to bring something to the conversation. ”
“Just because a film isn’t distributed doesn’t mean it doesn’t have an audience, even if it’s small. The idea is to make it available to every producer, sales agent, distributor, and studio in the world,” Larrain added.
Since May 10th, Pijama has offered over 100 movies. The films Pijama recommends to its users are hand-picked from approximately 10 distributors and carefully selected producers and distributors, with a goal of a carefully selected lineup of approximately 100 to 200 films at a time.
“Distributors have the same problem: They want to tell their clients that their films will be seen all over the world,” Larrain says.
But apart from recommendations, other producers are free to upload their movies, choose the regions where they are available, and take advantage of 80% of the proceeds.
Many producers may consider that option at this year’s Cannes, where 10 to 15 films could be sold worldwide.
Pijama executive Ira Villaro is coming to Cannes. Juan de Dios Larraín will compete in Karlovy Vary, Locarno, Toronto, San Sebastian and Cairo. “The movies we’re looking for are the ones that are on our curated list,” Laraine says. “But we are inviting producers to use Pijama.”
The company will soon launch two marketing campaigns, one for producers and one for users, in late May and June. After making a big play that captivated the crowd, Larlines will evaluate his early results and move on to the next step.
“It may take time to get a critical mass of movies and users, but there is no doubt that we will get there,” Larraín concluded.
