Samsung and Amazon have partnered to bring Amazon’s interactive technology to Samsung TV Plus, giving users the opportunity to shop from Amazon and fulfill other requests from advertisers via their remote control.
The new service will launch in July, and Samsung TV Plus will be the first external connected TV device partner to offer this Amazon feature. Samsung announced the technology as part of the industry’s annual “NewFronts,” a series of presentations from digital platforms seeking partnerships with advertisers.
“With our new Amazon integration and expansion of Samsung Ads’ interactive advertising capabilities, we are turning the largest screen in the home into a fully shoppable, performance-driven platform where inspiration, engagement, and purchase happen all at once,” Courtney Howell, head of agency development at Samsung Ads, said in a prepared statement.
Viewers can take action right from their Samsung TV screen. Shoppers can use the remote control to make purchases directly within Amazon’s stores. Advertisers who don’t sell on Amazon can prompt consumers to select options such as “Send to phone” or “Sign up now.”
Advertisers will have access to Samsung TV Plus inventory through a partnership between Samsung and Amazon DSP.
“Our shoppable ad formats are proven to drive measurable performance on and off Amazon through a differentiated combination of broad reach and authenticated signals,” Kelly McLean, Amazon DSP vice president of engineering, science and product, said in a statement. “By bringing Amazon’s interactive advertising technology to Samsung through Amazon DSP, we will provide advertisers with experiences that help them achieve their full-funnel marketing goals, including awareness, consideration, and conversion.”
Samsung Ads also adds new ad format types available to clients. New features include product galleries, vertical video, click-to-email, and more.
