Dakota Johnson makes a good point in Calvin Klein’s new campaign.
The 36-year-old actress is the brand’s new face for Spring 2026, posing in one shot on top of a grand piano wearing nothing but baggy jeans.
The shoot, directed and shot by Gordon von Steiner, follows Johnson as he spends a lazy day at home in his midcentury bed. Johnson lounges on the couch, perches on the pool table, or stretches by the pool with a book strategically placed on his hip.
In an accompanying video, the “Materialist” star narrates in a voicemail about the movie script she just read, “She’s so…wild. That scene, I’ve never seen anything like it.”
She then danced around her bedroom in a pair of low-rise baggy jeans ($149), grabbed two pomegranates from the fridge to cover her breasts, slammed the door with a cheeky hip thrust, and finished with the brand’s new tagline, “Are you wearing Calvins?”
Johnson, an avid reader who started the Teatime Book Club in 2024, looks right at home in the poolside shot, soaking up the sun with a novel in her lap while wearing the brand’s iconic Cotton Modal Ultralight Balconette Bra ($52).
The image also features her various tattoos, including the “acta non baba” ink (Latin for “actions, not words”) inked on her bicep, which she once called “too serious” on The Late Late Show.
“Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on,” Johnson said. “I love how this campaign celebrates being comfortable, free, and sexy on your terms. Sometimes, women are sexiest just by existing.”
Although her penchant for nude dresses on the red carpet is well-documented – she told German Vogue last October that she was “not bothered at all” by criticism that her looks were “too sexy” – the Calvin Klein shoot is Johnson’s most racist campaign to date.
The daughter of Don Johnson and Melanie Griffith joins Calvin Klein’s long line of famous faces. Just weeks before the campaign launched, she sat front row at the brand’s Fall/Winter 2026 NYFW show, between Brooke Shields, whose 1980 catchphrase “There’s nothing between me and the Calvins” made advertising history, and Blackpink’s Jenny.
