Chapel Lawn is the new face of MAC Cosmetics, but it’s not the face you’d expect.
Best known in the beauty world, Roan is known for her colorful and dramatic stage makeup, but she takes it all off in the brand’s latest ad.
The campaign, which also stars Quanlin Blackwell and Gabrielette, previews MAC’s official Sephora launch on March 2nd.
The photos are meant to “celebrate MAC’s versatility,” according to a press release, adding that “each talent boldly transforms from soft, barely-everyday beauty to unapologetically bold glamor.”
In one image, Roan appears to be wearing almost no make-up, just a hint of blush and red lipstick.
In the video, the 28-year-old wears a soft pink lipstick that matches her blush.
The “Pink Pony Club” singer then transforms into a dramatic look more similar to what fans have come to expect from the star.
Her lips had two different bold red shades using a classic lip pencil ($25) and matte lipstick ($25), and her lashes and lids were covered in a classic smoky eye with Sephora-exclusive liquid eyeshadow ($24) and volumizing mascara ($29), according to a press release.
“MAC is a culture,” Roan says, looking straight into the camera. “MAC is for everyone,” continued Blackwell, and Gabrielette concluded, “MAC is timeless.”
Blackwell added that the company is a “sensation,” “iconic,” and ultimately “everything.”
Makeup artist Andrew Darling described the look in a press release as “an homage to an era of timeless glamor, creating a cult-classic hue phenomenon that we still remember decades later,” adding, “We wanted to build on MAC’s heritage as a brand by creating a look by and for everyone.”
Roan was announced as the new brand ambassador in December, but the campaign at the time took a decidedly different approach.
Roan’s theatrical and whimsical beauty was on full display as she appeared with a fully painted white face and dramatic black eyelashes.
While she was in full-on glam mode at the 2026 Grammys, Roanne and her beauty team took a different take on her pared-back look for the event, wearing prosthetic pasties that held up her barely-there dress with earrings.
