Starting this week, YouTube TV will start selling bare-bones bundles packaged in genres like sports, news, entertainment, and more. This is cheaper than the $82.99/month core plan.
This is not a la carte pricing where you can choose the individual channels you want. But the idea is that YouTube will offer a lower-priced entry point as it seeks to attract price-sensitive consumers to its pay-TV service.
The new plan begins rolling out this week and will be available to everyone in the U.S. in the coming weeks. The video giant announced in December that it would eventually roll out more than 10 new low-cost packages. YouTube TV’s main plan costs $82.99 per month and includes over 100 networks, remaining the most comprehensive option available.
The most requested plan is YouTube TV’s sports tier, which costs $64.99 per month for existing users and $54.99 per month for new customers (for the first year, after which the price increases to $64.99). The sports package includes all major broadcast networks including ABC, CBS, Fox, and NBC, as well as Sports Network FS1, NBC Sports Network, and all ESPN networks (including ESPN Unlimited launching in fall 2026).
YouTube TV has announced the pricing and channels for the first four of its low-cost Genre plan (see table below for breakdown). New users of Sports + News, Entertainment, and News + Entertainment + Family plans receive special discounted pricing for the first three months. After that, it will increase to the regular price for existing users who may downgrade from the full fare plan of $82.99 per month.
“TV should be easy, and with the YouTube TV plan launching this week, we’re giving customers more control over their subscription,” Josh Yang, YouTube’s director of product management, said in a blog post on Monday.
Subscribers who sign up for one of the new plans will have access to all product features offered on YouTube TV, including unlimited DVR, the ability to add up to six members to one account, and key playback and multi-viewing. Customers on the cheaper plans can also purchase NFL Sunday Ticket and add-ons such as RedZone, HBO Max, and 4K Plus.
Other pay TV providers, such as DirecTV and Disney’s Fubo TV, also offer similar, slimmer, genre-based packages that are cheaper than standard bundles.
Here are details about YouTube TV’s first four genre-specific plans:
*Pricing for new users for the first 12 months
** First 3 months price for new users
