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Kylie Jenner just released a new product and she’s dressing the part.
To promote Kylie Cosmetics’ Pomegranate Lip Butter ($21), she posed for a photoshoot wearing little other than the product’s namesake fruit.
Wearing a completely sheer nude-toned minidress with a bra top completely covered in pomegranate seeds, Jenner stares just out of the camera with her hair tied up in a tight bun.
Of course, she’s wearing her new lip butter in the snap, and the rest of her look is taking the natural route.
It’s unclear whether this costume incorporates real or fake seeds, but the makeup mogul really does love fruit. He even ate something while filming.
“I’m wearing a pomegranate and eating a pomegranate for a pomegranate lip butter shoot,” the beauty mogul said in a behind-the-scenes video posted to Instagram, holding a white bowl of pomegranate seeds.
The 28-year-old is no stranger to dressing like her products.
In the past three months alone, Jenner has slathered herself in glitter body paint, worn a bandeau top and miniskirt made entirely of lip gloss, and donned a red latex catsuit to launch her latest fragrance for the King Kylie Collection.
Additionally, Jenner not only launched a pomegranate-scented version of her best-selling lip butter, she also collaborated with her sister Kourtney Kardashian and her REM brand on superfruit-infused skin glaze gummies ($30).
