Tom Brady always knows what time it is.
The former quarterback chose a very large, glittery item for Sunday night’s NFC Championship Game between the Seattle Seahawks and the Los Angeles Rams.
Brady, 48, showed off his diamond and blue sapphire Patek Philippe watch on Instagram. A white gold Aquanaut Luce automatic model with a checkerboard pattern on the dial and a bluestone gradation around the bezel.
This model retails for just over $285,000, but can fetch three times that on the resale market, or between $550,000 and $850,000.
“Big game, big watch,” Brady wrote on his Instagram Story before kickoff.
The Fox commentator has quite an impressive watch collection. Last year, he turned heads at the 2025 Super Bowl with a $740,000 Jacob & Co. yellow sapphire timepiece.
The flashy yellow watch was his second watch of the day. Before kickoff, Brady wore a Jacob & Company Billionaire Mini Ashoka (valued at $3 million) fully encrusted with 100 carats of diamonds.
For the TB12 founders, nothing is too precious. He wore this extremely expensive watch while throwing a soccer ball at Caesars Superdome, and even let his 15-year-old son Benjamin try it on.
The Las Vegas Raiders co-owner has confirmed that he will be in the stands at the 2026 Super Bowl, which will be held this year in his hometown of Santa Clara, California. And he’ll be wearing grander, more glittering costumes.
