The UFC launched a Paramount+ partnership after Saturday night’s event had strong viewership.
UFC 324 drew an average live audience of 4.96 million viewers during the main card, with peak concurrent streams of 5.93. This will be Paramount+’s largest exclusive live event to date, according to data from Adobe Analytics and Paramount channel partners. Additionally, the event was viewed by 7.18 million households worldwide. Average minutes watched is calculated by dividing the total number of minutes watched by all viewers by the total length of your content.
UFC 324 was headlined by Paddy Pimblett taking on Justin Gaethje for the interim UFC lightweight title, with Gaethje winning by unanimous decision. He is currently scheduled to face current UFC lightweight champion Ilya Topria in late 2026.
In other matches on the card, “Suga” Sean O’Malley defeated “Kung Fu Kid” Song Yadong by unanimous decision and Natalya Silva defeated Rose Namajunas by unanimous decision.
The UFC signed an exclusive deal with Paramount last summer worth $7.7 billion. Fans in the United States and Latin America can now watch all major UFC events without paying additional pay-per-view fees. Paramount will also acquire all UFC numbered events under the deal, as well as content such as 30 UFC Fight Nights per year, Dana White’s Contender Series and the reality show “The Ultimate Fighter.”
The next event is UFC 325: Volkanovski vs. Lopez II on January 31st in Sydney, Australia.
