Hailey Bieber may not be an official Victoria’s Secret Angel, but she sure looks heavenly.
Bieber was dubbed the “Queen of Hearts” ahead of Valentine’s Day after the brand teased the model’s appearance on Instagram on Tuesday.
In the video, captioned “Because Valentine’s Day gives the hero energy,” the model sits in the bottom drawer of an ornate wooden dresser, has her toenails painted and is wearing a pink and black polka dot bra ($45) and panty ($17) set.
Avid fans of the lingerie brand will recognize this video as a reenactment of an iconic shoot from the early ’80s featuring fellow Brazilian beauty Gisele Bündchen.
The image of Bündchen in the same position originally covered Victoria’s Secret’s Spring 2001 catalog and was used as an advertisement for the fragrance Think Pink.
Although Bieber has never appeared in Victoria’s Secret’s famous fashion show, he has appeared in a slew of Victoria’s Secret ads in recent years since joining during the 2021 rebrand, compared to Bündchen’s eight appearances on the iconic runway.
The new campaign was shot by Adrienne Raquel and features the 29-year-old, with the same high ponytail and bent knees, displaying pale pink roses atop a similar perfume bottle and dresser.
Other images in the campaign show Bieber in various outfits, including a pink embroidered bra ($75) and gartered thong ($30) ($40), lying in the same room among lit candles, wearing a pink silk sleep set ($60) and applying makeup, and lying on her back in a hot pink bodysuit ($70) and low-rise jeans ($90).
As Valentine’s Day approaches, Victoria’s Secret is offering ultra-feminine lingerie and nostalgic gifts.
