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Jordon Hudson continues to show her support for her boyfriend Bill Belichick.
The 24-year-old pageant queen was found on Belichick and on the field as the University of North Carolina Chapel Hill soccer team took office at the University of Central Florida on Saturday, September 20th. In the video shared online, she was seen standing near the 73-year-old, but it appears he is giving a pre-match pep talk.
Hudson wore a white off-shoulder top, a blue snake print mini skirt, white knee high heeled boots, and sunglasses for a soccer matchup.
In addition to cheering on Belichick, Hudson uses Game Day appearances as a way to make subtle statements.
The September 13 game at Kennan Memorial Stadium in Chapel Hill, North Carolina, saw a self-proclaimed Taylor Swift fan wearing a Swift-inspired look. Apparently nodded to public scrutiny over her relationship with Belichick, she wore a sequin sweatshirt from which she read “Blinds for Love,” which resembles what the singer wears in the “Look You Made Me Do Do” music video.
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In previous games, Hudson appeared to send a message to critics by wearing a transparent bag filled with “receipts.” As you can see in the photo, Hudson’s wallet was packed with crumpled paper. Some papers appear to emphasize the words, but they could not be made clear.
The latest games are just one of many ways Hudson has supported Belichick during his college coaching career.
In the football team’s season opening match at Chapel Hill on Labor Day, Hudson joined the team as head football coach in December 2024, and was decorated with Carolina blues as Belichick entered the era of college football.
In April 2025, she accompanied Belichick on the field when she attended practices like a professional event at school. When she wasn’t dating the former New England Patriots general manager, Hudson appears to have consulted officials and photographers standing right next to the field.
Illustrations of Eric W. Lasco/Sports via Getty
A month later, it was reported that Hudson was banned from the UNC football facility. However, UNC later denied those claims. In a statement obtained by people, UNC said there were “false reports of Jordon Hudson’s role.”
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“While Jordon Hudson is not an employee of college or Carolina track and field, he is welcoming to Carolina’s soccer facilities,” the statement continued.
UNC also said Hudson will continue to function as Belichick’s spokesman.
“Jordon will continue to manage all activities related to Coach Belichick’s personal brand other than Carolina football and university responsibility,” the university said.
