Kim Kardashian is cleaning up his business portfolio.
The reality star and entrepreneur officially closed Kim’s skincare and makeup brand Skkn, marking the end of her standalone beauty venture, marking the end of her.
The brand’s website contains messages to customers. “With a deep gratitude, Kny shares that Skkn is closing operations.” “As this chapter approaches its conclusion, SKKN’s commitment to innovation, self-care and skin confidence that has been embodied will live on in new and exciting ways.”
This decision is not entirely surprising. Kardashian, 44, is steadily integrating business profits under Scims, The Clothing and Shapewear Juggernaut with the value of $4 billion.
In March, Skims acquired both Kim’s majority stake and a 20% share of Coty with SKKN by Kim. Coty sought a loss of $71.1 million for the sale after making a hefty investment in Kardashian’s previous line, KKW Beauty in 2020.
The Skkn was released with high expectations, but it had a bumpy ride from the start. The nine-level skincare regimen sells for over $600, making it a selling point for even her most devoted fans.
Even Bethenny Frankel didn’t overshadow Tiktok’s expensive lines, “it’s a game for the rich,” she said.
In 2024, Kardashian attempted to revisit the course by introducing Skkn, lip liner, powder and eyeshadow palettes through a renewal of Kim Makeup.
Despite the influence of the stars, the brand expanded into loungewear, swimwear and menswear, never reaching the cultural ubiquitous of skim in the midst of a global retail push.
The end of SKKN does not mean that Kardashians are finished entirely in beauty. Industry chatter points to the 2026 Skim beauty launch. This can accommodate fashion and make-up under one Kardashian-led empire.
With Skim earning more than $750 million by 2023, Pivot may give her a second shot to dominate her beauty space.
For now, fans will have to wait if Kardashian can engulf her shapewear domination into lipstick-level success.
