Disney held a three-day pop-up in London, England to celebrate the 100th anniversary of Winnie the Pooh. The immersive walk-through experience also includes a screen that plays clips from the recently released document “Secrets of the Bees,” which ties in nicely with National Geographic.
The “Winnie the Pooh: Lost Balloon” experience, which launches Friday morning at Westfield White City Mall, will give fans the chance to peek into their favorite character’s room and take photos while searching for Christopher Robin’s balloon. You can also complete challenges such as bouncing with Tigger and playing with “Pooh’s Sticks.”
Running until April 12th, tickets go on sale every day at 9am on Disneytickets.co.uk (advance tickets are already sold out).
Louise Thompson at the presentation of “Winnie the Pooh: The Lost Balloon.”
To celebrate the opening, National Geographic explorer Bertie Gregory appeared at the pop-up to introduce the documentary to an audience of fans, influencers and celebrities, highlighting the role of bees in the ecosystem and sharing behind-the-scenes insights from the two-part series.
“Secrets of the Bees,” hosted by Gregory, launched April 1 on Disney+ and National Geographic. Avatar creator James Cameron will serve as executive producer.
Winnie the Pooh was first immortalized in AA Milne’s 2026 book Winnie the Pooh, which tells the story of Christopher Robin and his stuffed friends, including Winnie the Pooh, Piglet and Rabbit.
Disney will be celebrating the fat little Cubby’s 100th anniversary this year with a variety of events, licensing collaborations, releases and product publications around the world. Immersive experiences are also taking place in Los Angeles, Japan, Singapore, Paris and Poland, showcasing licensed Winnie the Pooh collaborations with brands such as Lego, Just Play and Funko.
