Outfront Media, an out-of-home media and IRL marketing company, has named Epic Games marketing executive Stacy Minero as its new chief marketing and experience officer and brought on Abhi Vyas as vice president of performance marketing.
Run by CEO Nick Brien, Outfront aims to lead in a new era of real-life marketing as the live events and experiences industry booms.
The company’s recent partnerships include working with Google DeepMind on its “Imagine If…” campaign, which turned a New York City subway station into an AI-powered art gallery, and working with Stephen Curry to promote his book “Shot Ready” on a billboard in Los Angeles aligned with the moon’s orbit.
In 2026, Outfront plans to launch projects related to the Super Bowl and World Cup.
Minero comes to Outfront from Epic Games. She previously served as Head of Marketing for Epic Games’ Creator Marketplace. At Epic, Minero helped develop the company’s global marketing strategy for its Unreal Engine product. Prior to joining Epic, Minero was at X (then Twitter) where he founded and led Twitter ArtHouse.
Most recently head of digital marketing at Verizon, Vyas’ “expertise is using AI-driven personalization and data to reach targeted audiences and shape brand narratives in authentic and effective ways, leading to significant increases in conversions and customer engagement,” according to Outfront.
“Stacey brings deep expertise in brand building and cross-platform storytelling to the team, as well as a keen understanding of how media, marketing and technology intersect to shape modern brands,” said Outfront CEO Nick Brien. “Her unique background will accelerate Outfront’s leadership in IRL marketing and strengthen the way we help brands appear in culture, connect with communities and create moments that matter in the real world.”
Brien added, “Abi’s passion for AI-driven innovation and ability to leverage technology, data and storytelling to demonstrate the value of IRL marketing with Outfront makes him an exceptional addition to the Outfront team. His proven success in driving high-quality lead generation and measurable business impact will help elevate Outfront’s performance marketing efforts and drive deeper brand connections for the company.”
