Roberto Ruiz, who spent nearly 20 years in senior research positions at Univision and TelevisaUnivision, has been named head of measurement science at Nielsen. Nielsen is working on the recent introduction of new technology that is believed to count a wide range of audience activity across different media platforms.
Mr. Ruiz will lead the strategy and deployment of new products, technologies and features under Nielsen’s Measurement Sciences division, with a particular focus on driving innovation and customer enhancements across Nielsen’s measurement solutions. He will report to Russ Soper, Nielsen’s chief information and data officer.
“Roberto has helped build and steer the brand through an exciting period of change.
and the growth of his career. Ability to visually see measurement scenery
“We are thrilled to have Roberto on board and look forward to working with him to drive change, momentum, and newness,” Soper said in a prepared statement.
creating opportunities for our customers. ”
Ruiz has over 25 years of experience in audience measurement, media strategy, and data analysis. He recently led his own advisory practice, helping media and marketing organizations advance AI-driven transformations in measurement and audience intelligence. Prior to that, Lewis spent nearly 20 years at Univision and later served as executive vice president and chief research officer at TelevisaUnivision.
Nielsen has faced backlash from the industry in recent weeks, with some customers alarmed by a decline in streaming viewers shown in monthly viewer tallies following Nielsen’s decision to add new data to the mix.
