Add Mr. Beast to the list of celebrities taking on Super Bowl ads.
The popular YouTuber, known for creating videos centered around challenges and contests, released a video on Friday showing his visit to business software company Salesforce. He rides an elevator to meet the company’s supposed marketing team and pitches them off-camera. He asked executives what he could do in the ad and was told “yes,” as long as everything was legal and Salesforce products were displayed or mentioned there.
“All I’m saying is, if you watch this Super Bowl commercial, you might become a millionaire,” says Mr. Beast, real name Jimmy Donaldson. “It’s going to be epic.”
No other details about the ad were revealed in the video, including when it will air during the so-called “Big Game.” NBC will broadcast Super Bowl LX live from Levi’s Stadium in Santa Clara, California on February 8th. The Comcast-backed network had been seeking at least $7 million for the 30-second ads, but intense demand from Madison Avenue pushed some prices as high as $8 million or even $10 million, according to media buyers and people familiar with the situation.
Catching trendy celebrities, those with instant fame and becoming part of the current zeitgeist, is a reliable Super Bowl strategy. Pringles, owned by Mars Inc.’s Keranova division, has already announced that it has cast Sabrina Carpenter in its 2026 Super Bowl ad. In 2013, Wonderful Pistachio tapped PSY, a Korean rapper and record producer who was at the height of his global popularity.
Other advertisers may choose celebrities known for their past work. Last year, Hermann directed Billy Crystal and Meg Ryan, reprising their roles as Harry Burns and Sally Albright from the 1989 film When Harry Met Sally, and added Sidney Sweeney to give it a modern flair.
Some rely on animated figures or their own creators. Anheuser-Busch InBev’s Budweiser often features majestic Clydesdale horses, often appearing in commercials that tug at heartstrings or pay homage to patriotism.
