The popular girl on the Internet is bringing the heat.
Hailey Bieber showed off her toned butt while rocking a brown thong bikini while promoting her beauty brand Lorde on Friday.
In one Instagram shot, the 29-year-old entrepreneur, wearing yellow heels, gave fans a glimpse of his tanned, muscular body as he turned away from the camera.
In another photo, the model was seen flaunting her abs with a Rhode product in the middle of her bikini top.
A few hours later, Bieber posted a close-up photo of the workout band directly below his butt on his Instagram Story.
The influencer’s post comes shortly after she denied rumors that she had undergone cosmetic surgery, including a Brazilian butt lift.
“I don’t have Botox in my face. I made a decision not to get Botox until I’m in my 30s,” Bieber said on the In Your Dreams With Owen Thiele podcast in October. “When I get there, I’ll see if I want to do it. But my mom doesn’t have Botox. My mom doesn’t have anything done to her skin and she looks like she’s crazy.”
For skeptics, the star added, “Why would I lie?”
“I’m just really into skin care, and there’s a treatment that I really like,” Bieber continued. “I love PRP. PRP takes blood from your arm and spins it around.”
The mogul said she has also done “PRF,” adding, “So they take blood, and it’s something called EZ gel, and they basically heat the blood, and then they cool it down, and they make the blood a gel-like consistency. And then they inject it. So I did it. I loved it.”
“And I work on things like that consistently. I do it a few times a year,” Bieber continued. “I’ve fired a little laser at it before, and that’s it.”
In 2020, the cover star slammed online trolls for hinting that she had undergone plastic surgery.
“Please stop using photos that have been altered by makeup artists!” Bieber commented under a since-deleted post shared by a fan account. “This photo on the right is not what I look like…”
“I have never touched my face,” she wrote. “So if you’re going to sit down and compare 13-year-old me to 23-year-old me, at least use a natural photo that isn’t that weirdly edited.”
As for her fitness routine, Bieber, who gave birth to her 20-month-old son Jack with husband Justin Bieber in 2024, recently told Time magazine that she’s been focusing on strength training and Pilates.
However, Hailey said of low-impact workouts, “I think it’s kind of over. I love Pilates, I really do. But I think it’s kind of a fad. It’s really hard to find really good instructors who care about form.”
