L.A.-based Wild Sheep Content, a production and packaging company founded by former Netflix vice president and head of international originals Eric Barmack and partnered with MediaPro Studios, has joined “Where Is She?” A six-part YA mystery thriller and Globoplay original by Brazil’s Fabricio Vitar, the film “Unexplainable” (“Inexplainable”) received over 20 million views on Netflix in 2025.
Despite being sold to Netflix only for Latin America and Portugal, “Unexplainable” also ranked in Netflix’s top three non-English films worldwide. Directed and co-written by Fabricio Vitar, “Unexplainable” was produced by Lucas Veiga of Brazil’s Clube Filmes, the production company behind “Where Is She?”
“Where Is She?”, written by fellow whodunnit Bittar, begins with Kika (16), a Guarulhos teacher whom she admires and envies, disappearing during a school trip. The hunt for the culprit uncovers a cruel side to her school, putting innocent people in danger.
Several years later, in the present day of 2019, Sara, the daughter of Kika’s kidnapping suspect, is found dead and begins a secret investigation. She is drawn into a web of secrets where seemingly nothing happens. In this series, two timelines unfold simultaneously and two major developments begin. One in 2012 and one in 2019.
“The global rise of YA mystery and thriller series has created a strong demand for character-driven stories that center on young protagonists and moral ambiguity,” Vermack told Variety.
“At the same time, Brazil is facing an urgent debate about how teenagers express themselves and social inequality, and this YA story set in a seemingly stable community makes this story timely and culturally resonant.”
“There is also a strong wave of young acting talent in the country who are able to express emotionally complex, prestige-driven storytelling. ‘Where Is She?’ reaches the intersection of market demand and social relevance, offering a suspenseful mystery with contemporary weight and international appeal,” Barmack concluded.
“Where Is She?” is a film adaptation of Victor Bonini’s best-selling crime novel “Quando Ela Desaparecer” and is part of Detective Conrado Baldelli’s book series.
“I love mystery crime series, and they’re great novels,” Vitale said. Separately, Mr. Vitale, who marked “Where Is She?”, claimed that the setting would be Parque CECAP, a modernist public housing complex in Guarulhos, São Paulo state. “This complex, created by the designers as an experiment in communal living, allows it to appear as a microcosm of society as a whole,” Bitard said.
In the series, until Kika goes missing, the area stands out for its shared sense of security, but descends into paranoia and fear as clues mount, testimonies contradict each other, and nearly everyone becomes a suspect.
“This series is about social interactions and how you might not know your neighbors, your teachers, your family, your friends as well as you think you do,” Vitale said.
“Where is she?” This is not just a story about a missing girl. It’s a story about image and power and how far people will go to control the narrative. “The world’s most terrifying weapons are people’s secrets,” he added.
“Where Is She?” has 6.7 million followers on Instagram and is a Netflix hit “Good Morning, Baby” that aired for three seasons from 2020 to 2024 and ranked among the top three U.S. streamers worldwide. The film has a top-notch cast, led by Clara Castaño, star of “Ronica,” and Nanda Costa, the seamstress who has 3.8 million followers on Instagram and has grossed 12.4 million rupees (approximately 240 million yen) at the Brazilian box office.
Vitale, who started his career at MTV Brasil, directed 2017’s “How to Be the Worst Student in School,” which was a top 10 hit at the U.S. box office that year. “Exterminadores do Além contra a Loira do Banheiro” (2018), produced by Clube Filmes, was screened at more than 15 international film festivals. He also directed another Clube Filmes production, Alice no Mundo da Internet, which was nominated for Brazil’s Grande Premio do Cinema.
Backed by Clube, O Rei da Internet, the follow-up to Vitale’s Unexplainable, will be released in Brazil in April this year by Vitrine Film, which also opened with Kleber Mendonça Filho’s The Secret Agent.
Club Films, led by Mr. Veiga and Mr. Vitale, has produced nine features and three series in partnership with Warner Bros. Globo, Netflix and Fox, Mr. Veiga said.
Barmack compares it to “Where Is She?” They include Fox Television Studios, Netflix and AMC’s “Good Morning, Veronica,” Netflix’s #1 hit “The Killing,” Globoplay’s blockbuster “Perfect Days,” produced by Anonymous Content Brazil and named one of the best international series of 2025 by Variety magazine, HBO original “Mare of Easttown,” and Hulu’s hit “Under the Bridge.”
Globoplay joins “Where Is She?” Just before principal photography, Veiga said:
The involvement comes as the genre is gaining serious traction on streaming services, whether it’s Perfect Days or reality-based crime thrillers like Anti-Kidnapping Unit, Dissident Archangel and The Game. “The Unit” was co-directed by Vicente Amorim (“Dirty Hearts”) and “Dissident Archangel” and “The Game” were co-directed by Hayter Dahlia (“Bold Mountain”).
“Globoplay is investing in more sophisticated series with higher production values, cinematic language and international ambitions,” Barmack said.
