Ajay Devgn and Danish Devgn launch the first original property from Lens Vault Studios, marking the entertainment company’s foray into AI-driven content creation with ‘Bal Tanhaji’, an expansion of the ‘Unsung Warriors’ series.
The AI-powered generative narrative builds on the foundation of the theatrical hit Tanhaji: The Unsung Warrior and expands its assets into a new format designed for multi-platform use. This project represents Lens Vault Studios’ strategy to go beyond traditional theatrical releases and develop story worlds that span different technologies and distribution channels.
Visual development and worldbuilding for Bal Tanhaji will be handled by Prismix Studios, our in-house generative AI and creative technology division.
“Lens Vault Studios was founded to push the boundaries of traditional storytelling,” said Ajay Devgn, Chairman of Lens Vault Studios. “We are focused on discovering formats and media that are still largely untapped, while applying the discipline and scale of mainstream cinema. ‘Bal Tanhaji’ represents the beginning of our journey towards future-ready content creation.”
Danish Devgn, founder and CEO of Lens Vault Studios, emphasized the technological approach to franchise expansion. “With Bal Tanhaji, we are redefining how legacy narratives can evolve through technology,” he said. “Generative AI allows us to expand our story worlds in ways never before possible, making them more immersive, scalable, and relevant to new-age audiences. This is the foundation on which Lens Vault Studios is built.”
The project marks Lens Vault Studios’ first move into what the company positions as next-generation entertainment production, combining established intellectual property with emerging AI technology platforms.
