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Hailey Bieber is ready for pool season.
The 29-year-old Lorde founder has been named Calzedonia’s new global digital brand ambassador, spearheading the Italian swimwear brand’s scorching summer campaign with a series of sun-drenched shots by photographer Adrian Martin.
Bieber modeled two looks from the collection. a butter yellow triangle bikini top ($65) and thong bottoms with brown contrast piping ($40), and a sequined bikini top ($70) and matching bottoms ($40).
The campaign has a lazy California summer vibe, with Bieber lounging next to turquoise water, bathed in golden light, his hair loose and his makeup bronzed.
“Especially on summer vacations, I want to be as comfortable as possible,” she tells ELLE about how she spends her time in warm weather, adding that she often spends her time in the water rather than on a chaise lounge.
Bieber shared several shots of the carousel on Instagram on Wednesday with the caption, “Summer 💛.”
The mother-of-one, who turned heads in a thong bikini while promoting Lorde’s upcoming bronzer on Instagram earlier this month, is in good company at Calzedonia. Kendall Jenner and Heidi Klum have both starred in campaigns for the brand before.
The swimsuit gig is the latest in a spring/summer series for Bieber’s modeling career. She has also appeared in Mango’s summer campaign and can be seen on the cover of ads for Saint Laurent, Alaïa, and DKNY.
On the red carpet, Kelly Klein wore vintage Calvin Klein at the Time 100 Gala in April, and wowed everyone at the Met Gala earlier this month in a custom 24K gold Saint Laurent bustier.
