“KPop Demon Hunters” meals have arrived at McDonald’s.
Starting today, fans will be able to order new adult meals geared to the film’s dueling bands Hunter/x and Saja Boyz.
“KPop Demon Hunters” follows Huntr/x, a fictional K-pop girl group that uses music to protect the world from demons. Along the way, they confront the Saja Boys, who turn out to be shapeshifters. By day, they’re a new boy band that’s taking the world by storm, but by night they’re demons.
Saja Boys’ breakfast menu features the Spicy Saja McMuffin, a sausage McMuffin with egg and topped with spicy Saja sauce inspired by the Gwima fire, hash browns and “soda pops” (small sodas).
Huntr/x’s meal includes Ramyeon McShaker fries. It’s a spicy, umami take on the classic fries, featuring seasonings of soy, garlic, sesame and spices, and is inspired by Rumi, Mira and Zoe’s go-to snacks. Hunter Sauce is a sweet chili sauce that mixes the flavors of chili, garlic, and pepper, hot enough to accompany 10 Chicken McNuggets inspired by the band’s fierce yet fun-loving personality. and Demon Sauce: a bold mustard sauce that is spicy and tangy. It is finished in purple, just like the devil’s pattern.
“Everything we do at McDonald’s is for our fans, and no one resonates with that more than Netflix and KPop Demon Hunter,” said Alyssa Butikofer, McDonald’s Chief Marketing and Customer Experience Officer. Big things happen when two huge fandoms come together, and this partnership was a natural fit. We’ve found an authentic way to invite fans of Huntr/x and Saja Boys into the rivalry and unite our iconic worlds in a way that’s unmistakably true to the movie and McDonald’s. ”
Marian Lee, Netflix Chief Marketing Officer, added, “KPop Demon Hunters has ignited an incredibly passionate global fandom, and we’re always looking for authentic ways to bring our fans even deeper into the world they love.” Lee said, “Thanks to McDonald’s, we were able to take inspiration from the Korean cultural and food traditions at the heart of the film and make the rivalry between the Saja Boys and Hunter/X a real experience for fans. From the Ramyeon McShaker fries to the demon sauce paired with soda pop, every detail is designed to feel like it came straight out of a scene from the movie.”
All meals come with an exclusive Saja Boys or Hunter/x photocard and Derpy access card. Derpy cards come with a QR code that can unlock even more special content.
“KPop Demon Hunters” won the Academy Award for Best Animated Film. “Golden,” the most-watched movie in Netflix history, also won the award for Best Original Song. This song made history by becoming the first song in K-pop history to win an Oscar. EJAE, Mark Sonnenblick, who provided Rumi’s singing voice in the movie, and South Korean hit factory The Black Label (Yu Han Lee, Hidong Nam, Chun) became the first Koreans to win the Best Original Song Award.
